Ключевые области внедрения управленческих инноваций в российских и мультинациональных компаниях, действующих на российском рынке
Highly complex, ambiguous and turbulent business environment forces the leading multinational companies to search new strategic capabilities, and management innovations (MI) are considered as an imperative for this development. However, among the local companies operating in the Russian market, management innovations do not have sufficient focus from the company top-management. Major objective of this paper is to study the process of management innovations and the key areas of its implementations within domestic and MNCs operating in Russia. The empirical study involved 1,025 employees from 791 companies operating in Moscow and the Moscow Region. The analysis of the collected data shows that the companies operating in the Russian market, primarily focus on employee motivation (20%) and building an effective communication process (18%) as the priority implementation areas of management innovations. Influence of the different type of economic activity, as well as the business size, and the degree of the company internationalization have been studied in the framework of the research, which revealed the number of peculiarities of the implementation areas of management innovations for Russian and multinational companies, operating in the Russian market.