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News
October 14, 2026
At HSE University–St Petersburg, Experts Discuss How AI Changes Tourist Routes and Cultural Heritage
Neural networks are no longer simple travel assistants; now they decide what to include on the route and what to skip. Artificial intelligence changes how people perceive a place and shapes the image of tourist centres. At the II International Scientific and Practical Conference ’Information Technologies in the Preservation and Promotion of Cultural Heritage,’ researchers discussed who controls algorithmic solutions and in what ways, and whether authentic traditions get lost in them.
October 12, 2026
Road Injuries Leading Cause of Death Among Men Aged 10 to 39
Worldwide, road injuries are the leading cause of death among males aged 10–39. An international team of researchers reached this conclusion as part of the Global Burden of Disease Study 2023, analysing data from 204 countries between 1990 and 2023. Their findings have been published in The Lancet Public Health, with HSE University Professor Vasily Vlassov listed among the collaborators.
October 8, 2026
HSE Experts Take Part in 23rd Annual Meeting of Valdai Discussion Club
The 23rd Annual Meeting of the Valdai Discussion Club was held from September 28 to October 1, 2026 under the theme ‘Responsibility for the Future: Limits of the Possible, or Limitless Possibilities?’ The forum brought together 120 experts from 40 countries, including representatives of China, the United States, India, Brazil, the United Kingdom, Germany, Egypt, Iran, and Japan.

 

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Глобальное и локальное в речевых практиках молодежных субкультур

Вестник Московского университета. Серия 19: Лингвистика и межкультурная коммуникация. 2012. № 2. С. 87–93.
Gritsenko E.

The article deals with the process of glocalization in the form of appropriation of the global freeride bicycle culture in Russia. It focuses on the linguistic and cultural markers of ethnically specific riding style (streetets) and shows that the indexical filed of ideological associations characterizing this subculture centers around the general meaning of 'Russianness', e.g. breadth, strength, boldness, free range, (Orthodox) faith, patriotism and heterosexuality as a marker of 'strong masculinity'.

Research target: Philology and Linguistics
Priority areas: humanitarian
Language: Russian
Text on another site
Keywords: культураидеологияязыкculturelanguageстильideologyглобальноеglobalLocalstyleлокальное
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