Segmentation of Theatre Audiences: A Latent Class Approach for Combined Data
Theatrical productions are supposed to be perishable good, since the tickets for a particular play cannot be inventoried and sold after a time of play. In the revenue management of a perishable good price discrimination is widely used. Since the theatre audience is heterogeneous in terms of visit purpose, ability to perceive quality, willingness-to-pay, the strategy of price discrimination is developed in the context of theatre segments. In this paper, we segment consumers of Perm Opera and Ballet Theatre and propose marketing and pricing instruments to manage theatre revenue. Since development of detailed price discrimination strategy requires data on consumer’s purchase history, her behavioral and socio-demographic characteristics, we collect and combine two data sources: data on ticket purchases and data obtained from discrete choice experiment. We modify latent class logit model for joint revealed and stated preferences data where data on consumer characteristics is only partially observed and employ the model to segment the audience. We identify four segments of the theater's audience. The study reveals theatregoers segments with different willingness-to-pay for performance and seat location characteristics. Segmenting allows to develop detailed recommendations on the pricing strategy for various theater audiences.
This article is motivated by a growing interest in the problem of merger control quality assessment. Remedies are one of the instruments of merger control and have a significant influence on the results of it. This paper aims to build and empirically evaluate a discrete choice model of merger remedies implementation in Russian merger control. The database consists of 502 merger cases accepted by the Russian antimonopoly agency between 2010 and 2012. We analyse the agency’s decisions to find which characteristics of merging firms and markets lead the Federal Antimonopoly Service of the Russian Federation to decide whether to allow conditional acceptance. We find that variables related to high market power such as high market share and significant entry barriers more frequently result in a remedy outcome. Such industries as the coal mining and chemical industry positively affect the probability of a remedy implementation. At the same time we do not find significant effects of such high-concentrated industries as energy and gas. In addition, the results also demonstrate that if one of the 5 giant firms take part in a merger, it has a positive effect on the probability of the remedy decisions. Our study did not detect the influence of the firm-buyer’s countries on using remedies.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.