GESTÃO ESTRATÉGICA DA INOVAÇÃO SUSTENTÁVEL EM EMPRESAS INDUSTRIAIS GALEGAS
Companies are realizing the importance of adopting strategic management of sustainable innovation in order to
meet the constraints of the globalized world and achieve superior business performance. Thus, this study aimed
to analyze the adoption of a strategic management of sustainable innovation in industrial companies from
Galícia. The study was characterized as qualitative and understood a study of multiple cases with Galícia
industrial companies. Results showed that there is a rigid legislation and market pressure that drives
organizations to adopt practices towards sustainability, but this approach is not characterized as strategic,
considering they have a greater focus on product innovation aiming at a higher generation revenue.