Цифровая трансформация цепей поставок предприятий сетевой розницы

Логистика и управление цепями поставок. 2019. № 4. С. 3–16.

Dybskaya V., Sergeyev V., Sergeev I.

The article is devoted to actual problems of digitalization in the network retail industry. The role of supply chain management (SCM) in network retail is shown, and attention is focused on key trends in SCM, many of which are associated with the digital transformation of supply chains. The best practices in the field of digitalization of supply chains of industrial and commercial enterprises are analyzed. In particular, the article considers the experience of digital transformations of large world corporations supply chains, such as HP and Nokia, as well as the analytical reports of the leading consultants in SCM companies Gartner, Deloitte and Accenture on digitalization of enterprises in various sectors of the economy.

Based on the analysis, key trends in retail digitalization were identified and methodological approaches to the transformation of a conventional chain retailer's supply chain into digital were identified. The main digital technologies used today in Russia by network retail operators are identified.

A methodological approach to the digital transformation of the supply chain of a network retailer based on process (SCOR) modeling is proposed. Using the example of the largest network retailers of the Russian Federation, Magnit, X5 Retail Group, and M. Video companies, a SCOR model of a typical supply chain of a retail chain enterprise is constructed, based on which a possible list of digital technologies, systems and devices corresponding to each process in determined models. 

Keywords: управление цепями поставок, цепь поставок, сетевая розница, SCOR-модель, цифровизация, ритейлер, цифровая трансформация