Опросы потребителей как средство социологического анализа вопроса общеизвестности товарного знака в Российской Федерации
The relevance of the article’s subject matter stems from the necessity to analyze and solve practical problems faced by the owners of widely known trademarks in connection with their recognition as well-known in the Russian Federation. Because of a large number of practical issues that trademark owners encounter in the process of recognizing a trademark or designation as wellknown, a deep analysis and proposals for legislative development are required to improve the existing regulatory framework. The purpose of the article is to analyze the legislative provisions, judicial practice and decisions of administrative authorities on the use of consumer surveys to determine the well-known status of a mark or designation, as well as the consumer surveys’ place among the applicant’s material, proving the fame of the claimed trademark or designation. The author concludes that it is necessary to amend the recommendations on conducting a consumer survey on the issue of trademark’s well-known status in the Russian Federation, as well as the prevalence of subjective criteria for evaluating the fame of a mark over the objective ones.