Проблемы и особенности логистической поддержки деятельности маркетплейсов
As the e-commerce market develops it has been gradually consolidating. More and more e-marketplaces appear over time. They unite a number of internet-retailers, significant part of which is represented by small and medium enterprises. Active growth of e-marketplaces poses new challenges for the e-commerce logistics. Great number of parties (both consumers and sellers), constantly growing assortment range, different models of interaction with suppliers, in combination with ongoing geographical expansion, have been considerably complicating e-marketplaces logistics support.
The author of the paper suggests the classification of e-marketplaces, conducts comparative analysis of the biggest electronic retail platforms operating in Russia, studies typical issues of their logistics activity, examines the opportunity of the horizontal collaboration mechanism's application to tackle some of these problems. By applying the methods of comparative analysis, classification, analogy, as well as the methods of horizontal collaboration, the author has gained the following results:
- Defined the factors influencing complex nature of the e-marketplaces logistics compared to the logistics activity of pure internet retailers
- Formulated conditions under which horizontal collaboration at the e-marketplaces can be used in the efficient and effective way
- Proposed options for the distribution of the groups of functions between the participants of the horizontal collaboration project (internet retailers, marketing intermediaries specialized in introducing products to different virtual platforms, e-marketplace, logistics service providers, banks and/or fintech companies, project curator ensuring the parties interaction)
- Suggested application of the Shapley vector method to share the gains of the e-marketplace's sellers collaboration.
Differences between the conventional physical markets and e-commerce question the validity of the established models used for e-commerce, especially in the case of emerging markets. The Internet audience in Russia is 66.5 million people and the Russian market has the biggest online audience in Europe. However the e-commerce development in the Russian markets is now well examined in the existing literature, there is little empirical research concerning relationship with customers on this market. The main goal of this paper is to explore the customer relationship in the e-commerce market in Russia. To reach this goal empirical data were used. 30 in-depth interviews with representatives of Russian internet businesses conducted in 2012 and in 2015.
The underinvestment in the specific assets due to the «hold up» is one of the key issues in the theory of the firm. Till the very end of the twentieth century discussing the «hold up» problem researchers considered only the so-called «selfish» relation-specific investments. But later their attention was switched to the analysis of another specific investments type, named «cooperative» or «cross» investments, which is much more risky than the selfish investments. Besides that, the riskiness of such investments depends on their specifity degree – the specific investments can be partly specific or full specific. In its turn, the degree of specifity determined by the partners’ ability to benefit from selfish or cooperative specific investments in contacts with “alternative” contractors. If such gains equal zero, that specific investments (cooperative or selfish) are full specific to the “main” partner. Respectively, if the gains from partnership with “alternative” contractors are more than zero, that such specific investments are partly specific to the “main” partner.
Unfortunately the present regulatory documents, determining the application the rule of reason, don’t take into account the character of specific investments. The negative consequences of such approach are illustrated in the first part of the article, where the court’s decision in case of Pierre Fabre Dermo-Cosmétique SAS (PFDC) v. Président de l’Autorité de la concurrence, Ministre de l’Économie, de l’Industrie et de l’Emploi is analyzed. The second part of the article is dedicated to the discussion of possible solutions of this problem.
Do you download music or shop online? Who regulates large companies such as Google and Facebook? How safe is your personal data on the internet? Information technology affects all aspects of modern life. From the information shared on websites such as Facebook, Twitter, and Instagram to online shopping and mobile devices, it is rare that a person is not touched by some form of IT every day.
Information Technology Law examines the legal dimensions of these everyday interactions with technology and the impact on privacy and data protection, as well as their relationship to other areas of substantive law, including intellectual property and criminal proceedings. Since the pioneering publication of the first edition over twenty years ago, this forward-thinking text has established itself as the most readable and comprehensive textbook on the subject, covering the key topics in this dynamic and fast-moving field in a clear and engaging style. Focussing primarily on developments within the UK and EU, this book provides a broad-ranging introduction and analysis of the increasingly complex relationship between the law and IT.
Differences between the conventional physical markets and e-commerce call into question the validity of established models which are used for e-commerce. Investigating marketing in the emerging markets using the example of Russia can broaden the view of marketing. The internet audience in Russia is 66.5 million people and the Russian market has the largest online audience in Europe.However there is little research on e-commerce market development in Russia. The main objective of this paper is to analyze the barriers and drivers for e-commerce market development in Russia. This paper gives an overview of the current Russian internet market development and trends. To identify the obstacles to and opportunities for the Russian e-commerce market, 30 in-depth interviews with representatives of Russian internet businesses were conducted.
The article focuses on the major trends and issues of internet retailing in Russia. Despite the negative trends in the Russian economy, national B2C e-commerce market shows fairly high growth rates. In 2014-2016 online sales increased by 60% while gross retail turnover gained only 7.4%. However, e-commerce share of total retail sales in Russia remains quite low (4%) compared to many European countries (e.g. 8% in France, 9.4% in Germany, 11% in Finland, 15.6% in Great Britain). Issues of e-commerce logistics support constitute one of the main reasons for such development lag.
Growth rates of internet retailing in Russia outperform brick-and-mortar segment, raising attractiveness of e-commerce for the new players. However growing number of newcomers make e-tailers seek new competitive advantages and pay specific attention to the logistics support of their businesses. Last mile delivery tends to be one of the most important, though also problematic logistics processes in the online retailing. Potential area of improvement for this process involves application of the heuristic routing methods. These methods allow to find close to optimal solution spending much less resources compared to the traditional methods.
The paper focuses on the heuristic method of the travelling salesman problem solution, complicated by the specifics of internet retailing (big number of clients and, hence, the delivery points). This method is based on the simulation of the behaviour of ants seeking the shortest path between their colony and the source of food. The authors describe the mathematical model of the ant colony optimization algorithm (ACO) and review its basic steps using the numerical example. Steps of the ACO include definition of the number of nodes, distance between them as well as pheromone concentration; location of couriers (delivery vans) in the nodes; identification of the probability of moving from the initial point (node) to all other points; selection of the movement direction; repetition of the preceding steps (apart from the initial one) for the new node and for the following ones up to the end of the cycle; pheromone renewal; accomplishment of the next cycles (iterations); finding of the shortest delivery route. Comparative analysis has shown major ACO benefits including fast solution of high-dimensional problems and algorithm applicability for the non-stationary systems with the changing parameters (much resembling an online retailing). An opportunity to apply ACO for the last mile delivery routing referring to the vast majority of e-tailers will significantly depend on the speed of development and proliferation of the respective software as well as on improving of selection and adaptation of the algorithm fine-tuning parameters.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management