Роль и место стратегий пополнения запасов в распределительных системах
The paper presents the approach for multi-dimensional analysis of marketing tactics of the companies employing network tools. The research suggests onmi-channel distribution tactic of a company as a node in eight-dimensional space. Dimensions for node location are defined by frequency of usage of eight communication channels (friends, acquaintances, telephone, home presentations, printed advertisement, internet, e-mail, door-to-door). The comparison is grounded on measuring pairwise distance between nodes in eight-dimensional space. Pairwise distance measured by Euclidian norm is used as a weight of edge between companies. The smaller the Euclidean distance, the higher is similarity. Further we employ network representation of multidimensional statistics to analyze performance and companies’ characteristic, such as product category, market share, education level and average age of distributors. Empirical implication is approved on the sample from 5694 distributors from sixteen (16) fast moving consumer goods (FMCG) distributing companies from direct selling industry.
The article shows that in the context of severe competition and an increasing expansion of Western firms issues of an effective collaboration of Logistics and Marketing become more and more important for most Russian companies. It is demonstrated that organization of Marketing and Logistics collaboration has changed significantly in many companies lately – from the traditional scheme of functional division of a firm’s fields of activity to general costs optimization and finding the balance of “logistics service costs/quality” in distribution. The author systematically examines spheres of Marketing and Logistics collaboration and provides a detailed characteristics of marketing channels formation strategies with regard to Logistics requirements. Main trends of Logistics activities in the context of realization of a company’s marketing channels formation strategies are explored.
Author describes the method of stock replenishment spare parts by automotive dealers based on queuning theory. It is presented, that increase in costs from stock deficit of spare parts and decrease in storage costs lead to greater effective stock value to be stored on dealers’ warehouse. Limits in the model are Poisson type of requestes flows and stock replenishment of spare parts by automotive dealers.
Business Enlish practice tasks and texts for the development and mastering of Business English Vocabulary.
It is shown in the article, that adjustment of actions on implementing logistic functions or logistic business processes inside the company is the base for intrafunctional logistic coordination in the company, allowing to increase efficiency and fecundity of company`s operation as a whole. Logistic coordination is essential part of all functions of managerial activity: planning, motivation and control, as well as connecting them processes of communication and decision-making.
Providing efficient promotion of material flows in network of distribution requires interorganizational logistic coordination, touching adjusting in the work of all participants of integrated logistic system (or supply chain). The most efficient methods of attaining intrafunctional coordination in distributing network of trade company are viewed.
Special attention in the article is devoted to organization of effective interaction between logistics and marketing.