The question of creating the legal framework for the administration of the digital data of a user is more than relevant considering the currently widespread use of the Internet services. The most prominent angle of this issue is probably the legal framework for the digital death. Comparative analysis of the approaches taken in USA, France, Germany and Canada allows for the clarification of the subject. There are two primary legal aspects to be viewed in this regard: personal, putting accent on the personal rights of the user and praising the autonomy of will over the destiny of the data left on Internet after the perished person, and patrimonial, which is mostly centered on the civil law aspects of the matter. The latter includes the contractual tendency, either relying on the transmission of the contractual rights in terms and conditions of use after the death of the user, or enforcing terms and conditions previewed in this regard by the Internet service. Another tendency involves the evaluation of certain data inside the digital identity of the deceased as a digital asset of a specific value, including the intellectual property. It is recommended to consider the personal aspect while creating the legal framework for digital death in Russia, respecting the immaterial personal rights of the perished. The framework should be focused on the right to access for the heirs or a representative rather than on the contractual rights or the digital assets transmission, for this is the only way to ensure privacy after the death of the user.