ТУРИСТИЧЕСКАЯ ПРИВЛЕКАТЕЛЬНОСТЬ РЕГИОНОВ ЦЕНТРАЛЬНОГО ФЕДЕРАЛЬНОГО ОКРУГА В ИНТЕРНЕТЕ
The article is devoted to investigation of methods to improve tourist attractiveness of areas of the Central Federal districts with the help of internet sites and activity in social media. Literature illustrates the direct impact of social media on increasing region’s touristic attractiveness. In budget restriction conditions the development of touristic strategy and its realization may be very expensive project for small cities, but developing news streams and social channels, due to possibilities of content generation by users, can be outstanding opportunity to raise the touristic attractiveness. The author conducts the research of touristic services volume, growth rates of Central Federal districts, and correlates them with the tourist portal development and social media activity. The data shows the bigger influence of social media activity on tourist services volume than attendance of internet site.