«Граждане бренда»: современные механизмы продвижения бренда сотрудниками компании.
The article is devoted to the analysis of the experience of leading IT companies promoting their HR brand on the Internet using corporate websites and social networks. Value propositions are highlighted and an expert assessment of the quality of specialized HR - pages is given. It is shown that social networks are becoming the leading communication channel of the company with young specialists.
The authors demonstrate, that for creating an effective social advertising addressed to young people, when you search creative solutions, you must be based on the positive valuables inherent in this age, developing them from dominants resource. They are making systemizing of positive valuables inherent in youth and discussion in detail steps towards completing the brief and also technologies, which can be using into social engineering.