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Article

Сторителлинг в политическом пиар и журналистике: механизмы и эффекты блуждающей сюжетики

Медиаальманах. 2016. № 4. С. 21-30.

This paper is a conceptual continuation of the previous paper titled “Wandering Plots as a Tool of Storytelling in Political PR”. It focuses on the results of a cross-disciplinary research into the influence of wandering plots used in modern political communications on the opinion of potential voters. The phenomenon of wandering plots is analyzed in terms of the Homo Narrans concept represented by such researchers as W.R. Fisher, T. Farrell, M. Edelman, L. Bennet and J. Lucaites. On the basis of the theoretical material, the cases of international political and social agenda from 2012 to 2016 are studied. The paper examines the way wandering plots are used in reconstructing the image of the European crisis and the refugee situation in European countries for Russian citizens. Cases from classical election communication are also used as examples: from this viewpoint the author analyzes the behavior of Republican candidate Mitt Romney in the 2012 presidential race in the USA and the 2013 election campaign of Jens Stoltenberg (at the time of the election race Norwegian Prime Minister).