Сторителлинг в политическом пиар и журналистике: механизмы и эффекты блуждающей сюжетики
This paper is a conceptual continuation of the previous paper titled “Wandering Plots as a Tool of Storytelling in Political PR”. It focuses on the results of a cross-disciplinary research into the influence of wandering plots used in modern political communications on the opinion of potential voters. The phenomenon of wandering plots is analyzed in terms of the Homo Narrans concept represented by such researchers as W.R. Fisher, T. Farrell, M. Edelman, L. Bennet and J. Lucaites. On the basis of the theoretical material, the cases of international political and social agenda from 2012 to 2016 are studied. The paper examines the way wandering plots are used in reconstructing the image of the European crisis and the refugee situation in European countries for Russian citizens. Cases from classical election communication are also used as examples: from this viewpoint the author analyzes the behavior of Republican candidate Mitt Romney in the 2012 presidential race in the USA and the 2013 election campaign of Jens Stoltenberg (at the time of the election race Norwegian Prime Minister).
The paper considers linguistic and cross-cultural features of speech strategy and tactics in political texts.
The traditional life style changes as business and personal communications are moving to the Internet, and a new type of people – digital nomads – is emerging. Most activities, including commerce, transfer to WWW. Storytelling has started playing a greater role in promotion of goods and services, politicians and parties than direct advertising.
Stories seem to be true-to-life from the first sight, but most of them have definite mythological elements. The word creates images, and myths are made out of images. Virtual narrators involve «settlers» as well as «nomads» into the brand culture creating their own “heroes” and villains. The process of constructing and deconstructing different myths is going on in the «global village». Digital nomads may take part in myth-building or destroy «sacred images» being contracted employees or doing it for fun and pleasure.
Young active users, especially nomads, are a specific breed. Mobility and an opportunity to stay connected to the Net practically in every place of the world are typical for them. As a rule they have a broad outlook. In marketing terms they usually belong to a group of «innovators», «early adopters». They are independent, enjoy non-standard thinking, and at the same time have their own opinion leaders. All these should be taken into account when one is working out an effective marketing communication with digital nomads.
Typology of narratives as well as myths and archetypes which are used by marketers while communicating with nomads are presented in the paper. The role of visualization in creating involving content is being emphasized. Several cases in which storytelling is used as a marketing instrument are being analyzed.
The article is devoted to the problem of communicative features of the constructive structure of the font identity in the city branding sphere. This problem is considered in the framework of the nonlinearity of visual communication based on typology, comparative and structural analysis of the font identity of the world's cities. The article analyzes the brand identity of the city of Murmansk (2015) with the use of qualitative research methods: an expert interview with the designer of Murmansk identity.
This paper explores, mainly from a legal perspective, the extent to which the Russian regulations of traditional TV and online audiovisual media policies have been consistent with the Council of Europe (hereinafter CoE) standards. The study compares between the CoE and Russian approaches to specific aspects of audiovisual regulation including licensing, media ownership, public service media, digitalization, and national production. The paper first studies the CoE perspective through examining its conventional provisions related to audiovisual media, the case law of the European Court of Human Rights as well as the CoE non-binding documents. The paper then considers Russian national legislation governing audiovisual media and the Russian general jurisdiction courts’ practice on broadcast licensing. The paper suggests that the Russian audiovisual regulations are insufficiently compatible with the CoE standards and more in line with the Soviet regulatory traditions.
Systems Thinking in Museums explores systems thinking and the practical implication of it using real-life museum examples to illuminate various entry points and stages of implementation and their challenges and opportunities. Its premise is that museums can be better off when they operate as open, dynamic, and learning systems as a whole as opposed to closed, stagnant, and status quo systems that are compartmentalized and hierarchical. This book also suggests ways to incorporate systems thinking based on reflective questions and steps with hopes to encourage museum professionals to employ systems thinking in their own museum. Few books explore theory in practice in meaningful and applicable ways; this book offers to unravel complex theories as applied in everyday practice through examples from national and international museums.