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Article

Self-disclosure online and offline: the Effect of Age

Sinyavskaya Y., Koltsova O.

In this research, we study how people of different ages disseminate personal information in a social networking site (SNS) and regulate access to their profiles. We focus on Vkontakte  as  the  most  popular  SNS  in  Russia  and  obtain  both  observational  data  on  privacy settings and self-reported data on users’ offline behavior from 145 respondents. We also reveal the types of information that is most often hidden online. Contrary to our expectations, the results show the negative relationship between age and privacy regulation. In addition, the information about personal preferences and views tends to be more concealed than contact information.