The article presents socio-philosophical analysis of functioning, representation and public reception of Russian National Technology Initiative (NTI). NTI is a long-term complex program that seeks to identify the most perspective technologies and implement necessary administrative and legislative changes. It is to provide the conditions that will allow global technological leadership for Russia in markets that do not exist yet, but will define the world economic structure in 10-15 years. NTI is one of prioritized projects for Russia. Among its strengths we can name its orientation towards the future and positioning of the country as a potential world leader. Among its weaknesses we can name vague objectives, lack of specifics, technological idea that could inspire and unite Russian citizens. Content analysis of NTI was performed basing of conceptual framework of media packages, suggested by Gamson and Modigliani. Analysis identifies major trends and controversies in media coverage of NTI, strategies of development of public representation have been suggested. The authors conclude that NTI requires a systemic program of media coverage, since it lays claim to national status. Nevertheless the project is represented through occasional stories and notes, or large articles oriented towards small expert audience. Besides, lack of adequate language of description of sociotechnical reality has been identified, which complicated formulation of objectives and formation of media agenda.
Th e article analyzes the prerequisites and grounds of post-industrial transition as a process of formation of a planetary post-industrial civilization. In historical perspective it is showed that planetary civilization began to form already in the conditions of transition to the industrial stage of development. Post-industrial transition is caused by revolutionary changes in technologies in energy, info-communication and other sectors which entail drastic changes in social structure of society and the fi eld of politics. Post-industrial transition is a multi-level process of development and consolidation of civilization on new technical, technological, socio-economic and cultural value bases. Under its infl uence, local civilizations will gradually transform and integrate into the general civilization fl ow but in short-term perspective, the complete disappearance of local civilization features should be not expected.