Российская фармацевтическая отрасль: инвестиционная привлекательность, риски и перспективы развития
In the article the main tendencies and problems of development of the Russian pharmaceutical industry and the pharmaceutical market are considered. It is shown that low competitiveness of pharmaceutical industry and a high share of an import in the domestic pharmaceutical market are in many respects caused by low innovative activity of the Russian pharmaceutical companies. The contents «Strategy of development of pharmaceutical industry of the Russian Federation for the period till 2020» in interrelation with a complex of system problems of the Russian pharmaceutical industry and prospects of realization of innovative option of its modernization is considered and analysed.
The paper considers the prospects of domestic pharmaceutical industry development and determines the requirements for strategic growth for the drug manufacturers. Particularly highlighted are the results of examining the present situation in the domestic pharmaceutical industry as well as the analysis of international experience. The author determines the main growth aims of the domestic pharmaceutical companies and suggests the measures aimed at their reaching.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.