Креативная экономика: переход к капитализации культурного наследия
The paper analyzes the trend in the development of the creative economy in Russia and estimates the export potential of the Russian creative industries. The author demonstrates that modern concepts of cultural heritage preservation focus on increasing the efficiency of its use and that building creative potential and systematic support of the creative industries is becoming a key task of the strategic development of regions and municipalities in the post-industrial era.
This is a collection of works prepared by the participants of the 2011 Summer School "Creative Industries and a Creative Economy: Developing Academic and Applied Interdisciplinary Research and Projects" - fellows of the Oxford Russia Fund and project experts. Texts gathered together here will be of interest and useful to anyone who would like to become further acquainted with the theories and practices of creative industries and the creative economy, and will help paint a clearer picture of what is happening both within Russia and abroad.
Purpose – The purpose of this paper is to introduce findings of comparative analysis and various models based on cultural heritage resources to foster regional development.
Design/methodology/approach – Comparison of operational schemes, market positions and branding of three successful cultural heritage centers in Germany, Great Britain and Russia demonstrates a variety of regional development models based on cultural resources and tourism development, and reveals their advantages and disadvantages.
Findings – The paper evidences the potential of cultural resources and the tourism sector as drivers for regional development, and helps formulate basic recommendations for the Russian situation requiring elaboration of adequate financial and social instruments.
Originality/value – The paper provides a complex analysis of different operational models in three European countries with regard to specific national situations and specificity of heritage operational management.
This paper discusses the legacy of Nikolai Antsiferov (1889–1958), a Russian historian who suggested a unique approach to urban studies in which literature played the key role. In the first section of this paper, the genesis of Antsiferov‘s conceptions of the study of urban history and the image of the city are outlined. The second section provides an analysis of his ideas on the literary image of St. Petersburg and the theory of literary-themed guided tours, which were articulated in his works of the 1920s. The finalsection of the article sheds light on the reception and legacy of Antsiferov‘s intellectual ideas in the modern humanities and assesses its significance in the modern context of interdisciplinarity.
In present extended abstract cultural heritage, both tangible and intangible, is considered as a facilitator of cultural and event tourism development in rural territories.
Tourism development in St. Petersburg, which is a major cultural centre, has improved in terms of the tourist flow; both tourism types and tourist products have become more diverse. These improvements give ground for a fairly optimistic prognosis for the tourist industry in St. Petersburg. At the same time, there are a number of factors which tend to endanger sustainable development of tourism in St. Petersburg. The current situation calls for a more flexible and innovative approach to industry development. Among these factors we can single out the pronounced seasonal character of tourism, short-term visits of most of the tourists, the rather conservative, academic image of the St. Petersburg culture, which compromises the city’s appeal as a tourist destination for certain tourist segments. Apart from that, the critical limitation imposed on the development of cultural tourism in general and of creative tourism in particular is the low involvement of the population in cultural and tourist events held in the city. All in all this makes it relevant to look for new approaches for creative tourism development in St. Petersburg as an important tool for the sustainable development of the industry.
The article aims at considering the existing and potential competitive advantages of St. Petersburg as a tourist destination on the basis of creative tourism development.
The main objectives of the preprint was to map and give an account of the Viking Route heritage sites located in Russia, to reveal the most important of them and to analyse their status today when it comes to maintenance, marketing and open up for tourism. This book is edited within the Framework Contract: Study on the Viking Route Heritage Sites in Russia financed by the European Commission and implemented by HTSPE and EuroTrends. The idea behind this book is to highlight to the public the deep interaction that were at hand between the Scandinavian countries and the states on the eastern side of the Baltic Sea in the Viking Age, and point out our common history.
The aim of this article is to study an influence of various cultural festivals in St. Petersburg on development of the creative industries in the city. The definition of prospects of the development of culture of «Russia’s Northern Capital» demands the analysis of an existing scientific and administrative discourse concerning interaction in a city on Neva the rich cultural heritage and new creative industries. The situation of St. Petersburg as а large European cultural center and one of the important cities of the Russian Federation allows to define prospects of its development as «creative city». It includes also the analysis of cultural, social and economic consequences of the development of festival movement.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.