Влияние маркетинговых практик на прибыльность компаний: исследование методом машинного обучения
This paper addresses the question of existence of relationships between usage of contemporary marketing practices and profitability for companies operating on the Russian market. To address this issue, we utilize an artificial intelligence method that so far was barely present in marketing and management science. The paper is not only promoting a novel research method, it also establishes the relationships between profitability and specific sets of marketing practices. We show that the companies having negative profitability make use of a wide spectrum of marketing practices (with an exception of interactive marketing) and they do not prioritize any specific types of practices. In contrary, profitable companies intensively use interactive marketing and also combine it with IT-marketing and network marketing. This shows that successful companies focus on relationship marketing in a variety of its forms.
The mass application of mobile cardiographs already leads to both explosive quantitative growth of the number of patients available for ECG study, registered daily outside the hospital (Big DATA in cardiology), and to the emergence of new qualitative opportunities for the study of long-term oscillatory processes (weeks, months, years) of the dynamics of the individual state of the Cardiovascular system of any patient.
The article demonstrates that new opportunities of long - term continuous monitoring of the Cardiov ascular system state of patients ' mass allow to reveal the regularities (DATA MINING) of Cardiovascular system dynamics, leading to the hypothesis of the existence of an adequate Cardiovascular system model as a distributed nonlinearself - oscillating system of the FPU recurrence model class . The presence of a meaningful mathematical model of Cardiovascular system within the framework of the FPU auto – recurrence , as a refinement of the traditional model of studying black box, further allows us to offer new computational methods for ECG analysis and prediction of Cardiovascular system dynamics for a refined diagnosis and evaluation of the effectiveness of the treatment.
The paper makes a brief introduction into multiple classifier systems and describes a particular algorithm which improves classification accuracy by making a recommendation of an algorithm to an object. This recommendation is done under a hypothesis that a classifier is likely to predict the label of the object correctly if it has correctly classified its neighbors. The process of assigning a classifier to each object involves here the apparatus of Formal Concept Analysis. We explain the principle of the algorithm on a toy example and describe experiments with real-world datasets.
The paper describes the results of an experimental study of topic models applied to the task of single-word term extraction. The experiments encompass several probabilistic and non-probabilistic topic models and demonstrate that topic information improves the quality of term extraction, as well as NMF with KL-divergence minimization is the best among the models under study.
Symbolic classifiers allow for solving classification task and provide the reason for the classifier decision. Such classifiers were studied by a large number of researchers and known under a number of names including tests, JSM-hypotheses, version spaces, emerging patterns, proper predictors of a target class, representative sets etc. Here we consider such classifiers with restriction on counter-examples and discuss them in terms of pattern structures. We show how such classifiers are related. In particular, we discuss the equivalence between good maximally redundant tests and minimal JSM-hyposethes and between minimal representations of version spaces and good irredundant tests.
This is a textbook in data analysis. Its contents are heavily influenced by the idea that data analysis should help in enhancing and augmenting knowledge of the domain as represented by the concepts and statements of relation between them. According to this view, two main pathways for data analysis are summarization, for developing and augmenting concepts, and correlation, for enhancing and establishing relations. Visualization, in this context, is a way of presenting results in a cognitively comfortable way. The term summarization is understood quite broadly here to embrace not only simple summaries like totals and means, but also more complex summaries such as the principal components of a set of features or cluster structures in a set of entities.
The material presented in this perspective makes a unique mix of subjects from the fields of statistical data analysis, data mining, and computational intelligence, which follow different systems of presentation.
In this paper, we use robust optimization models to formulate the support vector machines (SVMs) with polyhedral uncertainties of the input data points. The formulations in our models are nonlinear and we use Lagrange multipliers to give the first-order optimality conditions and reformulation methods to solve these problems. In addition, we have proposed the models for transductive SVMs with input uncertainties.
The paper analyzes how the agricultural sector applies outsourcing in its practice. What differs the outsourcing from other forms of cooperation of enterprises is identified. We show that an agro-enterprise could function as an outsourcee. Some ways of how outsourcing can be used in the agricultural production to make its profitability higher are proposed here.
This book constitutes the refereed proceedings of the 12th Industrial Conference on Data Mining, ICDM 2012, held in Berlin, Germany in July 2012. The 22 revised full papers presented were carefully reviewed and selected from 97 submissions. The papers are organized in topical sections on data mining in medicine and biology; data mining for energy industry; data mining in traffic and logistic; data mining in telecommunication; data mining in engineering; theory in data mining; theory in data mining: clustering; theory in data mining: association rule mining and decision rule mining.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management