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Regular version of the site

Article

Проблемы сегментации потребительского рынка в цифровой среде

Григорьева В. Н., Салихова Я. Ю.

The article is about problems of developing a segmented approach to the theory of competition in the digital environment. It shows that application of this approach in the traditional markets was promising and allowed us to offer a lot of solutions to develop the theory of competition and appropriate methods of assessment the objects of its study. It reveals the changes of structural features in the digital markets. It suggests an application of the segmented approach in the digital environment and the ways of it’s further development.