?
Рынок PR-услуг в России в период кризиса: смена маркетинговой парадигмы?
Медиаскоп. 2016. № 2.
Shilina M. G.
Despite the economic crisis PR market becomes a significant segment of Russian economy, and demonstrates a positive trend of development. The article presents a study of the basic characteristics of Russian PR-agencies market in 2007−2015. The author describes this sphere of services as a growing one. The trends of PR in Russia are traditionally associated with a marketing component. However, recorded growth of strategic specializations, such as external relations and GR, financial communications and investor relations, geobranding are similar to those of developed industries, and it should positively affect both the market of PR and the industry as it is.
Research target:
Economics and Management
Language:
Russian
Anna A. Bykova, Evgeniia V. Kuminova, / Высшая школа экономики. Series FE "Financial Economics". 2013.
This paper aims to contribute to the body of empirical studies that address the importance of investments in companies’ relationships and the way in which they influence value creation in the global economic crisis. We employ linear panel analysis using the Hausman–Taylor model to analyse panel data for companies from the five largest European countries ...
Added: November 25, 2013
Yudin G., Human Resource Management Review 2010 Vol. 20 No. 2 P. 168-171
The article is a reply to M. Dodlova and M. Yudkevich. In their recent paper they undertake an attempt to use the notion of gift in the analysis of principal–agent relationship and to generalize the idea of gift in order to obtain a theory of gift exchange in the workplace. However, the analysis suggested lacks ...
Added: November 22, 2012
Kotliarov I. D., Известия высших учебных заведений. Серия: Экономика, финансы и управление производством 2014 № 2 С. 100-104
The paper introduces the notion of pseudo-hybrids. The structures exist in Russian bus paaeneger transport and on the oil service market. While these structures seem to have features of hybrids, they are a tool of exploitation of subcontractors or a way of work precarization ...
Added: March 27, 2015
Shilina M. G., Вестник Пермского университета. Философия. Психология. Социология 2015 № 2 С. 95-104
The paper analyzes the basic characteristics of the discourse of innovation in the 21st century . The author reveals the systemic and functional changes due to the transformation of the discourse of classical models of the innovation economy and production. New integrating elements of nonclassical models become active audience and professional communicants, and the Internet. ...
Added: November 28, 2016
Блеса Аледо П. С., Олейникова Р. Р., Антиномии 2013 Т. 13 № 3 С. 78-95
The authors analyze economic crisis in Spain, which has influenced Spanish real estate sector very negatively, and give recommendations how to overcome it. Through analyzing the data of the Spanish-Russian relations, the authors reveal many potential possibilities for both parties in this sector. Special attention is given to problems of Russian tourism in Spain: the ...
Added: January 29, 2018
Komyagin D., Kozyrin A. N., Yalbulganov A. A. et al., М. : ГУП Академический научно-издательский, производственно-полиграфический и книгораспространительский центр РАН "Издательство "Наука", 2014
Книга посвящена феномену публичной (государственной и муниципальной) казны, которая объединяет бюджет и самое разнообразное имущество, находящееся в публичной собственности. В подготовке монографии принял участие большой авторский коллектив, члены которого специализируются в изучении разных аспектов казны и публичного имущества. Это соответствует масштабу казны, которая объемлет все государственное хозяйство. Публичная казна (каждый ее элемент) разбирается с точки ...
Added: September 10, 2014
Zemtsov S. P., Chepurenko A., Баринова В. А. et al., Вопросы экономики 2020 № 10 С. 44-67
Nowadays the unpredictability and nonlinearity of macroeconomic processes is growing, due to the technological changes, the increasing economic complexity, and the environmental risks. The development of small and medium enterprises (SMEs) is considered as one of the tools for adapting to these processes. The decline in entrepreneurial activity can finally lead to long-term consequences. Thus, ...
Added: October 19, 2020
Solntsev S., / НИУ ВШЭ. Серия WP15 "Научные труды Лаборатории исследований рынка труда". 2012. № WP15/2012/01.
В работе приводятся результаты анализа изменений в карьерной мобильности и характеристиках самих топ-менеджеров в России, произошедших с началом экономического кризиса 2008 г. В качестве информационной базы используются оригинальные данные о перемещениях топ-менеджеров в российской экономике за период с конца 1999 г. по 2009 г. включительно. Делается вывод о том, что в кризис серьезных перемен на ...
Added: November 29, 2012
Solntsev S., / Высшая школа экономики. Series MAN "Management". 2013. No. 10.
This paper presents an analysis of changes in senior management labor market in Russia during the 2000s. The original data consists of information on the appointments of 5771 senior managers in Russia from late 1999 until 2009. The study focuses on mobility between economic sectors, and managerial positions, human capital, including education and experience and ...
Added: June 27, 2013
Земцов С. П., Chepurenko A., Баринова В. А. et al., Вопросы экономики 2020 № 10 С. 44-67
Nowadays the unpredictability and nonlinearity of macroeconomic processes are growing, due to the technological changes, the increasing economic complexity, and the environmental risks. The development of small and medium- sized enterprises (SMEs) is considered as one of the tools for adapting to these processes. The decline in entrepreneurial activity can finally lead to long-term consequences. ...
Added: March 25, 2021
Suzdaltsev A., Журнал Новой экономической ассоциации 2014 № 1(121) С. 176-180
Article is devoted to a problem of market transformation of Belarusian economy and development of its national economic model. The author has studied political and economic reasons of current economic policy and tried to answer the question, why Belarusian authorities wished to save existing Post-soviet economic model and how did it influence the economic situation. ...
Added: July 11, 2014
М. : Экон-Информ, 2017
Collection of reports on the problems of modern education and research in the field of advertising and PR ...
Added: June 15, 2017
Suzdaltsev A., Международная экономика 2010 № 4 С. 38-44
Статья посвящена перспективам строительства Таможенного союз ЕврАзЭс. Отмечаются проблемы унифицирования таможенного законодательства партнеров по Таможенному союзу и создания наднациональной структуры. ...
Added: January 25, 2013
Чемоданова Ю. А., Государство и право 2010 № 12 С. 86-92
Тhe article considers accounts Valuation and Budget rules - documents, regulating the budget process, or the process of compiling, approving, implementing and controlling of implementation of the state scheduling of income and expenses in Russia of the end of 19th - beginning of 20th century. The named documents are to be a foundation of present ...
Added: October 1, 2012
Yakovlev A. A., Balaeva O., Predvoditeleva M. et al., ЭКО 2021 Т. 51 № 5 С. 53-76
This paper evaluates the impact of the crisis caused by the COVID-19 pandemic and measures of the state anti-crisis policy on the Russian tourism sector, as well as opportunities and directions of its development. The study is based on the results of a series of semi-structured interviews with owners of firms and heads of key ...
Added: April 26, 2021
Mironov V., Журнал Новой экономической ассоциации 2009 № 3-4 С. 216-225
Конъюнктура реального сектора в ходе кризиса: двузначный спад выпуска в годовом выражении при дефляции в конкурентных и росте цен в неконкурентных секторах. Падение цен на сырье, сокращение внешнего спроса и отток капитала в конце 2008 г. и начале 2009 г. вызвали резкое сокращение производства в России – в промышленности, строительстве и на транспорте объемные показатели ...
Added: March 3, 2013
Suzdaltsev A., Международная экономика 2010 Т. 8 № 1 С. 80-91
Статья посвящена перспективам строительства Таможенного союз ЕврАзЭс. Особо выделяются проблемы, связанные с данным процессом. К ним относятся как политическое расписание формирования нового интеграционного объединения, так и различия между целями партнеров по интеграции. Стратегические задачи, которые решает Россия, создавая собственную интеграционную группировку вступают в локальные противоречия с тактическими целями правящих кругов Белоруссии и Казахстана. ...
Added: February 9, 2013
Kazun A. D., Журнал социологии и социальной антропологии 2015 Т. XVIII № 4 С. 205-213
Book “Corporate Reputation and the News Media: Agenda-Setting within Business News Coverage in Developed, Emerging, and Frontier Markets” edited by C. Carroll was published in 2012. This work is devoted to analysis of the impact of the discussion in the media on the image of companies and their fame. The authors parse the situation in ...
Added: February 24, 2016
Solntsev S., Российский журнал менеджмента 2013 Т. 11 № 1 С. 3-18
Economic crisis started in 2008 forced companies in Russia to move from growth and expansion to reduction and restructuring. The article presents the main changes at top managers’ labor market from the beginning of crisis in Russia. The original data on top managers’ mobility in Russia from late 1999 till 2009 was used. The main ...
Added: April 17, 2013
Gabelko M., Murzacheva E. I., Alimova T. A. et al., Мир перемен 2010 № 3 С. 147-162
Analysis of entrepreneurail activity, perceived opportunities for a business, motivational structure and funding sources of ealry entrepreneurship as well as of reasons and results of discontinuation of a business, based on the GEM 2009 data. ...
Added: December 9, 2012
Komyagin D., Реформы и право 2015 № 3 С. 13-17
Although extraordinary income has long stood out as a special kind of budget revenues, the modern scientific doctrine and the Russian legislation does not contain a commonly accepted or legal concepts of extraordinary income. This article discusses the definition of income, relationships with other types of revenues are analyzed. ...
Added: October 16, 2015
Kotliarov I. D., Журнал институциональных исследований 2017 Т. 9 № 1 С. 69-87
The goal of the present paper is to clarify the role of transaction cost for existence of an economic agent. It is demonstrated that the opposition of transaction cost and transformation cost is not rigid and there are costs that contain both transaction and transformation component. In addition the amount of transaction cost depends on ...
Added: January 30, 2018
Щукина Л. Г., Финансы и бизнес 2010 № 4 С. 137-150
С начала 2008 г. ситуация на рынке слияний и поглощений начала претерпевать радикальные негативные изменения: собственники и менеджеры во всем мире, в том числе и в России, оказались лишены возможности использовать для финансирования сделок относительно доступные и дешевые заемные средства. В статье рассматриваются основные тенденции развития российского рынка корпоративного контроля в период кризиса 2008-2009 гг. ...
Added: October 19, 2012
Petrikova I. V., Актуальные проблемы гуманитарных и естественных наук 2015 Т. 82 № 11(часть VI) С. 124-126
В статье определены общие положения финансовой грамотности населения, финансовых рисков, а также взаимозависимости улучшения финасового благполучия личности и общества. ...
Added: February 18, 2016