Корпоративная социальная ответственность как эффективный сигнал безопасности продуктов питания: результаты экономико-математического моделирования
This paper discusses the question of whether the strategy of corporate social responsibility (CSR) is an effective signal of the high-level of food safety. Although the state mechanisms to reduce the problem of adverse selection acting, a large number of falsified and counterfeit food indicates its presence in the Russian food market. Specificity of food (its experimental and trusting qualities) makes it impossible for consumers to measure its quality characteristics before purchasing the product.
The analysis is based on the Bertrand model with differentiated product. As a result of game-theoretic modeling, conditions of formation of the "desirable" Nash equilibrium are obtained in which CSR policy is carried out only by the firms that produce safer products. The comparison of possible Nash equilibria leads to the conclusion that the effectiveness of CSR strategy as a safety signal is determined by the control and level of support of the state, and by the proportion of "responsible" consumers who care about their health. We can have a "desirable" Nash equilibrium in the absence of "responsible" consumers, but only if the state controls and provides a high level of support to businesses that produce safer products. This means that among the factors responsible for the low activity of producers in the area of corporate social responsibility (CSR) there is the weakness or absence of mechanisms to support producers from the state as well as a small proportion of consumers who are concerned about their health, their weak activity in the assessment of the safety level when choosing foods.
The game-theoretic model developed in this article formulates the conditions required for the incorporation the corporate social responsibility (CSR) policy into the business as a mechanism of signaling. The model is based on the following principles: the Cournot model, the segmentation of consumers by their health deterioration risk attitude, the choice about CSR strategy by producers of low and high quality of food products. Results of the model show that the nonoccurrence of CSR in Russia is subject to the small share of health-conscious consumers and the lack of support and regulation of the state.
Article represents the results of the research of practical approaches to corporate social responsibility programs (CSR) management in Russian sustainable development oriented companies. Some features of CSR as a management tool were described according to modern Russian business conditions. Author suggests the model of mechanisms of corporate social responsibility programs management for sustainable development oriented companies.
The article contains the analysis of the development trends in foreign corporate reporting, and on the authors' opinion, Corporate Social Responsibility reflected in the corporate reporting now goes mainstream worldwide. Such integrated reporting, including financial and non-financial component, is now in the focus of interest and therefore requires standardization and significant enhancements in the area of relevance and reliability. This calls for creation of integrated reporting framework, making mandatory reporting on these issues not only desirable but inevitable. This article contains the most recent definitions of corporate social responsibility, reporting on sustainable development and responsible investor, who factors the reporting data in the investment decision making. Authors perform an analysis of recent activities of the international and intergovernmental organizations involved in the process of creating regulatory regime of sustainability and integrated reporting, as well as recently published in 2010 research studies and reports by intergovernmental organizations as well as independent consultants.
The role of foreign direct investment initiatives is pivotal to effective enterprise development. This is particularly vital to emerging economies that are building their presence in international business markets.
"Outward Foreign Direct Investment (FDI) in Emerging Market Economies" is a comprehensive source of academic material on the progressive impact of investment opportunities in the context of developing nations. Highlighting pivotal research perspectives on topics such as trade, sourcing strategies, and corporate social responsibility, this book is ideally designed for academics, practitioners, graduate students, and professionals interested in the economic performance of emerging markets.
Russian multinational enterprises (MNE) expanded widely in the late 1990s through the summer of 2008 at the onset of the global financial crisis of 2008. The emerging market MNEs have now become a subject of intensive study with a particular focus on the actions and behaviors of firms from Brazil, Russia, India, China, and South Africa (BRICS). This paper attempts to flesh out the reputational and corporate social responsibility (CSR) aspects of this internationalization process. The paper finds that in select cases the reputation of a Russia MNE does play a role in their activities and that these emergent firms recognize host country stakeholders as an audience for concern when conducting OFDI.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.