Управление инновациями с учетом рекламы и комплементарности общественного и частного уровней технологий
This paper is an analysis of the diffusion of innovation. The first section provided an overview of the issues and analyzed the problems of diffusion of innovations, the tools used in the economy of innovation. The second section is devoted to the problems of the diffusion of innovations in the concept of K. Lancaster, in which innovations are considered primarily as changes in quality (attributes) of goods. The final section the model of the optimal control of diffusion processes is proposed and using it by the methods of simulation analysis.