Роль логистики в интеграции каналов продаж сетевого розничного оператора
The article is dedicated to the analysis of the logistics challenges that appear in course of omni-channel retailing. The authors review evolution of the retail technologies over the recent decades resulting in the omni-channel development. Typical problems of the omni-channel retail logistics come under close scrutiny. Based on the analysis of their causes, the authors suggest a set of measures aimed at the retail logistics improvement in case customers are proposed wide range of options for products ordering and delivery.