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Article

Роль логистики в интеграции каналов продаж сетевого розничного оператора

Виноградов А. Б., Богинская М. И.

The article is dedicated to the analysis of the logistics challenges that appear in course of omni-channel retailing. The authors review evolution of the retail technologies over the recent decades resulting in the omni-channel development. Typical problems of the omni-channel retail logistics come under close scrutiny. Based on the analysis of their causes, the authors suggest a set of measures aimed at the retail logistics improvement in case customers are proposed wide range of options for products ordering and delivery.