Модель реализации стратегий имитации компаниями
Imitation is an effective tool of diminishing technology gaps and developing own innovation capabilities of companies in emerging markets, e.g. Russia, China, Brazil etc. The papers contains a review of theoretical approaches to imitation-based strategies, explains most-cited types of imitation strategies and objects of imitation. Benefits and limitations of imitation strategy application are also discussed. An application model of imitation strategy for Russian companies is a main outcome of the paper.