Интеллектуальная экономика и формирование новой предметной сферы в теории и практике общественных связей: Academic Public Relations и Scientific Public Relations
In the article the results of the innovative approach to creation of the newest theoretical paradigms of the theory of public relations in the sphere of its new subjects is offered for the first time. The author researches these new subjects, such as Academic Public Relations (APR) and Scientific Public Relations (SPR), puts forward a complex of definitions and models in this sphere.
Modelling and automation business processes especially in the quaternary sector of the economy is still a challenge because of their specific characteristics. In this paper we provide an analysis of the status and trends in the field of business process management and information systems support, highlight the main characteristics of the knowledge intensive processes, provide the analysis of the use of semantic methods to the problem of modeling and automating business processes. We model business processes by enriching models semantically for its future automation and creating a context-oriented system for knowledge intensive business process management.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.