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  • Интеллектуальная экономика и формирование новой предметной сферы в теории и практике общественных связей: Academic Public Relations и Scientific Public Relations

Article

Интеллектуальная экономика и формирование новой предметной сферы в теории и практике общественных связей: Academic Public Relations и Scientific Public Relations

Медиаскоп. 2010. № 3. С. 0421000082\0026.
Шилина М. Г.

In the article the results of the innovative approach to creation of the newest theoretical paradigms of the theory of public relations in the sphere of its new subjects is offered for the first time. The author researches these new subjects, such as Academic Public Relations (APR) and Scientific Public Relations (SPR), puts forward a complex of definitions and models in this sphere.