Conceptual Research Model of Metropolis Residents’ Pro-Environmental Behavior

Emerging Science Journal. 2025. Vol. 9. No. 3. P. 1285–1307.

Lukina A., Mkhitaryan S., Sidorchuk R. R., Petr Nevostruev, Lukina E.

The study develops a conceptual research model of demonstration of pro-environmental behavior (PEB) patterns of individuals living in the metropolis. This study aims to determine the impact of several factors (education, age, income, labor status, and individual’s social surroundings) on the PEB of metropolis residents and identify triggers that influence the activation of PEB. An online survey was conducted using the CAWI method on a quota sample of 1,502 respondents living in the metropolis of Moscow. The research hypotheses were tested using descriptive statistics, variance analysis and appropriate visualization tools. The study analyzed 28 patterns of PEB. It was found that people with higher education tend to exhibit a wide range of pro-environmental behavior types. Young people will be more active in a variety of PEB patterns, with the youngest (18–19-year-old group) showing the largest number of patterns 17 out of 28. People with above-average and average income are more actively engaged in PEB. Individual pro-environmental behavior depends most strongly on the pro-environmental behavior of individual’s social surroundings. The novelty of this study lies in identifying differences in the manifestation of metropolis residents’ pro-environmental behavior related to the purchase of goods, disposal of consumer waste, and their transport behavior.

Keywords: проэкологическое поведение, online survey, pro-environmental behavior, PEB Patterns, Behavior of Individuals, Metropolis Residents’ Behavior, PEB, паттерны проэкологического поведения, онлайн-опрос, поведение индивидов, поведение жителей мегаполиса, ПЭП