Ícones do design – da Bauhaus ao produto final
“Icon”, from Greek word eikón (image), is normally understood as idol, exponent, something representative, notable. In Semiotics from Charles Sanders Peirce (1839-1914), the concept of “icon” is quite particular and it makes reference to a speciﬁc type of sign: one that represents its object through relations of similarity or analogy, taking some of its essential quality. The iconic sign is related to design so far as the icon maintains with its object a relation of quality. The icon, in saying about the object, says something of itself, some of its characteristics are present in the product. The constitution of the icon by the similarity between the demonstrative materialities of the product deﬁnes its formal-aesthetic character of transmitting information. While employing the expression “design icons”, we attempt to refer to both meanings described above. We will mention great names of design in Germany and in Brazil but we will especially think the products of design as objects-icons, i.e. with qualitative characteristics inherent of the icon. We will consider the context of Bauhaus, the school that ﬁrst established design as discipline, passing by its practical and philosophical methods, which inspired design in the world. The article culminates in the approach to the relations that we ﬁnd between the iconic sign and the product of design, as well as to the speciﬁc references to German and Brazilian designers, icons of design.
This paper describes the experience of the application of the design approach which is used in the HSE - Nizhny Novgorod in the teaching of accounting (financial) accounting, auditing, economic analysis. The stages of a complex project, as benefits of this approach and the problems that arise.
This article aims at analyzing objects as signs of filmic aesthetic. Objects acquire several functions in films: Sometimes they are only scene objects or support a particular film style. Some objects are specially chosen to translate the characters’ interior or the directors’s aesthetical or even his ethical commitment with the narrative. In order to understand such functions and commitments this paper analyze objects of Wim Wenders’ films and apply an original systematic, which is based on Peircean semiotics and intermedial studies. This theme involves Cinema and Design, but it also embraces points of view of other disciplines, such as literature studies, history, psychology and sociology.
Questions of designing of printed-circuit boards for systems of high speed are considered. The basic attention is given maintenance of signal integrity in standard lines TTL/CMOS and in differential pairs. Physical aspects of decrease in level of hindrances in details understand chains of ultrafast devices. Base data on materials for printed-circuit boards, their properties and influence on quality of a signal are resulted. In the book practical recommendations to design designing of PCB electronics are given. The statement is accompanied by the big number of examples and numerical calculations. The stated material has a practical orientation and is focused, first of all, on developers and designers of electronic equipment. The book will be useful to the technical experts, occupied in research, industrial and other spheres of creation of electronic means. It is possible to recommend the edition as the manual to bachelors, masters and post-graduate students of corresponding directions of preparation.
Brazil and Germany have a "shared history" or shared stories that refer not only to the similarities and differences between the two countries, but also to cultural approaches between them despite the socio-cultural differences and geographical distance. Accordingly, the contributions in this volume highlight the German Brazilian relations in design, film, literature, and media. At the same time they discuss motivations, connections, comparisons and inspirations of these relations.
The problem of electromagnetic compatibility in the design of electronic equipment. Emphasizes the importance of improving training in the design of equipment.
The collection contains materials of scientific-methodical conference, held 16-18 April 2015 at the Moscow University for the Humanities
In this paper the technique of parametric and structural synthesis of systems of maintenance of thermal modes of electronic equipment, as optimality criterion uses the ratio of the price system - the quality (the degree of approximation of the temperature to the desired values). Describes the developed software which allows to obtain practical results through effective selection systems for ensuring the thermal regime at the stage of preliminary design and the detailed design of electronic equipment.
New trends, technologies and symbols of the "Design and advertisement 2013" exhibition with illustrated examples are described in the article.
This essay presents taxonomy for analyzing objects in films and applies it to the work of Canadian filmmaker, Denys Arcand. This kind of analysis aims to identify and analyze how the most representative daily objects are used in films. The following three films were analyzed for the purposes of this paper: Le déclin de l´empire américain (The Decline of the American Empire, 1986), Les invasions barbares (The Barbarian Invasions, 2003) and L’âge des ténèbres (Days of Darkness, 2007). This research was developed at Concordia University, Montreal, Canada and supported by the Foreign Affairs and International Trade, Canada (DFAIT).
The article considers the Views of L. N. Tolstoy not only as a representative, but also as a accomplisher of the Enlightenment. A comparison of his philosophy with the ideas of Spinoza and Diderot made it possible to clarify some aspects of the transition to the unique Tolstoy’s religious and philosophical doctrine. The comparison of General and specific features of the three philosophers was subjected to a special analysis. Special attention is paid to the way of thinking, the relation to science and the specifics of the worldview by Tolstoy and Diderot. An important aspect is researched the contradiction between the way of thinking and the way of life of the three philosophers.
Tolstoy's transition from rational perception of life to its religious and existential bases is shown. Tolstoy gradually moves away from the idea of a natural man to the idea of a man, who living the commandments of Christ. Starting from the educational worldview, Tolstoy ended by creation of religious and philosophical doctrine, which were relevant for the 20th century.
This important new book offers the first full-length interpretation of the thought of Martin Heidegger with respect to irony. In a radical reading of Heidegger's major works (from Being and Time through the ‘Rector's Address' and the ‘Letter on Humanism' to ‘The Origin of the Work of Art' and the Spiegel interview), Andrew Haas does not claim that Heidegger is simply being ironic. Rather he argues that Heidegger's writings make such an interpretation possible - perhaps even necessary.
Heidegger begins Being and Time with a quote from Plato, a thinker famous for his insistence upon Socratic irony. The Irony of Heidegger takes seriously the apparently curious decision to introduce the threat of irony even as philosophy begins in earnest to raise the question of the meaning of being. Through a detailed and thorough reading of Heidegger's major texts and the fundamental questions they raise, Haas reveals that one of the most important philosophers of the 20th century can be read with as much irony as earnestness. The Irony of Heidegger attempts to show that the essence of this irony lies in uncertainty, and that the entire project of onto-heno-chrono-phenomenology, therefore needs to be called into question.
The article is concerned with the notions of technology in essays of Ernst and Friedrich Georg Jünger. The special problem of the connection between technology and freedom is discussed in the broader context of the criticism of culture and technocracy discussion in the German intellectual history of the first half of the 20th century.