Purpose – The purpose of this paper is to identify ways to develop museum shop product, which will
possess competitive advantage, and to recommend what should be done to develop such product so that it has
a positive impact on the city brand of St. Petersburg.
Design/methodology/approach – In total, 76 museums have been studied through the observation
method to describe their shops’ inventory in terms of percentages of each product. Mostly St. Petersburg
museums were included in the analysis. The observation method enabled the researchers to analyse the
inventory of the museum souvenir shops. The findings of the analysis enabled the researchers to reach
conclusions about museums’ strategies of product development.
Findings – The research allowed to make the conclusion that although the museum shops in St.Petersburg
demonstrate positive tendencies in the development of competitive stores’ products a lot of work is still to be
done. Not all museums are characterised by availability of clear strategy for product development. They offer
souvenirs (if any) which do not differ from those existing on the market according to topics and functions
which are characteristic for them. Recommendations on how to make the product of museum shops more
competitive were proposed.
Practical implications – Cities need new and fresh ways to create and promote their brands.
Museums can contribute to this significantly with the help of souvenirs production. This research will
provide insight into the process of how museums can do this by developing their shops’ inventory
strategies. Recommendations to improve strategies for creation of competitive product were offered in
This paper introduces and applies an assessment method designed to measure city satisfaction in relation to the subjective perception of individual well-being. A structural model of residential satisfaction assessment is developed. To test the model, we have carried out an empirical research study, employing a representative sample (1636 respondents) of the residents of Perm, a large Russian city. We demonstrate both the direct and indirect influence of satisfaction with urban services, respondents’ individual characteristics, life satisfaction, and happiness on overall city satisfaction. Moreover, we attempt to explore the causality between subjective well-being and city satisfaction. Our approach is aimed to provide local policy makers with a more refined tool for decision making in urban policy, which could be of great importance as far as the city authorities need to set up priorities in urban management, especially under the pressure of limited budgets. The results allow for the illustration of the cumulative and hierarchical nature of city satisfaction, and highlight the relation of various life and urban domains and their influence on happiness, life satisfaction and city satisfaction.
Purpose – This paper aims to develop a theoretical approach to place market analysis that aims to identify the ways in which specific places are used and to further enable the identification of distinct segments and products. Design/methodology/approach – Typology construction was chosen as the main study method. Eight polar place demand patterns were classified on the abstract level, using a set of binary variables of spatial behaviour (migration, natural growth and settling). Based on this typology, eight abstract places were deductively described. In conjunction with this deductive study, the authors conducted focus groups, and the results showed considerable similarity in the interpretation of the achieved types. Findings – This paper arrives at interdependent typologies of place demand, place product and place use patterns that allow the ways of using specific places to be identified and distinctive segments and products to be distinguished as particular, consistent combinations of the achieved types. Practical implications – The typologies obtained expand the scope of competitive analysis and planning in framing place marketing. Distinct uses of specific places unambiguously point to the features of certain segments and could thereby enable a lucid marketing strategy. Originality/value – Empirically driven place market research has not precisely defined the distinct ideas and concepts of investigated places, which might reflect the different segments of the population that have different intentions for the use of these places. This paper offers important insights into product differentiation and market segmentation in the frame of simultaneous product use. © 2015, Emerald Group Publishing Limited.