This paper examines how selected Ukrainian news media - three television channels, one newspaper, and one Internet site - framed the nation's political crisis of 2000-2001. Dominant media frames and framing devices were identified through content analysis of 829 news stories. Frames were compared across these news outlets as well as across different time periods to analyze the role of framing in public deliberation. The study revealed the strong influence of ideology in the way that different Ukrainian media framed controversy and thus distorted the deliberative process. The two main patters of framing included overt propaganda and hidden manipulation. Metaphors and depictions that exploited cultural values and past political events were the dominant framing devices identified.
The article discusses the meanings of transmedia journalism, which involves the expansion, not the repetition, of news content and then presents the development of a new analytical model that focuses on the coverage of planned events in news media. Planned events are temporal occurrences that are normally well schematized and publicized in advance. The proposed model addresses the fundamental features involved in transmedia strategies for media coverage to contribute to scholars’ analytic needs and to guide journalists in developing transmedia strategies in the context of the news coverage of planned events. Multiplatform news media production is already a reality that, although probably more modest than comprehensive, will inevitably grow and improve.