%PDF-1.4
%
1 0 obj
<<
/Type /Catalog
/Version /1.5
/Pages 2 0 R
/PageLabels 3 0 R
/Metadata 4 0 R
/Names 5 0 R
/Outlines 6 0 R
>>
endobj
7 0 obj
<<
/Title (Strengthening Sponsorship Fit: Testing for the Influence of Sponsor Category and National Culture)
>>
endobj
2 0 obj
<<
/Type /Pages
/Kids [8 0 R 9 0 R 10 0 R 11 0 R 12 0 R 13 0 R 14 0 R 15 0 R 16 0 R 17 0 R
18 0 R 19 0 R 20 0 R 21 0 R 22 0 R 23 0 R 24 0 R 25 0 R 26 0 R 27 0 R
28 0 R 29 0 R 30 0 R]
/Count 23
>>
endobj
3 0 obj
<<
/Nums [0 31 0 R]
>>
endobj
4 0 obj
<<
/Length 4881
/Subtype /XML
/Type /Metadata
>>
stream
Adobe LiveCycle PDFG ES
2022-05-13T07:26:57+05:30
Arbortext Advanced Print Publisher
2022-05-13T07:26:57+05:30
2022-05-13T07:26:57+05:30
uuid:8addd02c-2a8d-4824-a074-0375b52bef83
uuid:9735c38c-787b-4f5b-aca7-e8422204bc96
Journal
Journal of International Consumer Marketing
© 2022 Taylor & Francis Group, LLC
0
0
1-22
1
22
10.1080/08961530.2022.2070901
https://doi.org/10.1080/08961530.2022.2070901
application/pdf
10.1080/08961530.2022.2070901
en-US
Strengthening Sponsorship Fit: Testing for the Influence of Sponsor Category and National Culture
Routledge
Journal of International Consumer Marketing, 2022. doi: 10.1080/08961530.2022.2070901
Rajabi Asieh Ghorbanian
Martinent Guillaume
Altukhov Sergey
Bodet Guillaume
Attitude
cluster analysis
national culture
schema congruity theory
sponsorship fit
VoR
10.1080/08961530.2022.2070901
2022-05-09
True
www.tandfonline.com
10.1080/08961530.2022.2070901
2022-05-09
True
www.tandfonline.com
endstream
endobj
5 0 obj
<<
/Dests 32 0 R
>>
endobj
6 0 obj
<<
/Count 24
/First 33 0 R
/Last 33 0 R
/Type /Outlines
>>
endobj
8 0 obj
<<
/Resources 34 0 R
/Type /Page
/MediaBox [0.0 0.0 634.32 833.04]
/CropBox [0.0 0.0 634.32 833.04]
/BleedBox [0 0 634.32 833.04]
/TrimBox [0 0 634.32 833.04]
/Parent 2 0 R
/Annots [35 0 R 36 0 R 37 0 R 38 0 R 39 0 R 40 0 R 41 0 R 42 0 R 43 0 R 44 0 R]
/Contents 45 0 R
/Rotate 0
>>
endobj
9 0 obj
<<
/Annots [46 0 R 47 0 R 48 0 R 49 0 R 50 0 R 51 0 R 52 0 R 53 0 R 54 0 R 55 0 R
56 0 R 57 0 R 58 0 R 59 0 R 60 0 R 61 0 R 62 0 R 63 0 R]
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents [64 0 R 65 0 R 66 0 R 67 0 R 68 0 R 69 0 R 70 0 R 71 0 R]
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 72 0 R
/Resources 73 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
10 0 obj
<<
/Annots [74 0 R 75 0 R 76 0 R 77 0 R 78 0 R 79 0 R 80 0 R 81 0 R 82 0 R 83 0 R
84 0 R 85 0 R 86 0 R 87 0 R 88 0 R 89 0 R 90 0 R 91 0 R 92 0 R 93 0 R]
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 94 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 95 0 R
/Resources 96 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
11 0 obj
<<
/Annots [97 0 R 98 0 R 99 0 R 100 0 R 101 0 R 102 0 R 103 0 R 104 0 R 105 0 R 106 0 R
107 0 R 108 0 R 109 0 R 110 0 R 111 0 R 112 0 R 113 0 R 114 0 R 115 0 R 116 0 R
117 0 R]
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 118 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 119 0 R
/Resources 120 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
12 0 obj
<<
/Annots [121 0 R 122 0 R 123 0 R 124 0 R 125 0 R 126 0 R 127 0 R 128 0 R]
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 129 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 130 0 R
/Resources 131 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
13 0 obj
<<
/Annots [132 0 R 133 0 R 134 0 R 135 0 R 136 0 R 137 0 R 138 0 R 139 0 R 140 0 R 141 0 R
142 0 R 143 0 R 144 0 R 145 0 R]
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 146 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 147 0 R
/Resources 148 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
14 0 obj
<<
/Annots [149 0 R 150 0 R 151 0 R 152 0 R 153 0 R 154 0 R 155 0 R 156 0 R 157 0 R 158 0 R
159 0 R 160 0 R 161 0 R 162 0 R 163 0 R 164 0 R 165 0 R]
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 166 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 167 0 R
/Resources 168 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
15 0 obj
<<
/Annots [169 0 R 170 0 R 171 0 R 172 0 R 173 0 R 174 0 R 175 0 R 176 0 R 177 0 R 178 0 R]
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 179 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 180 0 R
/Resources 181 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
16 0 obj
<<
/Annots [182 0 R 183 0 R 184 0 R 185 0 R 186 0 R 187 0 R 188 0 R 189 0 R 190 0 R 191 0 R
192 0 R 193 0 R]
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 194 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 195 0 R
/Resources 196 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
17 0 obj
<<
/Annots [197 0 R 198 0 R 199 0 R 200 0 R 201 0 R 202 0 R 203 0 R 204 0 R]
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 205 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 206 0 R
/Resources 207 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
18 0 obj
<<
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 208 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 209 0 R
/Resources 210 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
19 0 obj
<<
/Annots [211 0 R 212 0 R 213 0 R 214 0 R 215 0 R 216 0 R]
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 217 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 218 0 R
/Resources 219 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
20 0 obj
<<
/Annots [220 0 R]
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 221 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 222 0 R
/Resources 223 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
21 0 obj
<<
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 224 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 225 0 R
/Resources 226 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
22 0 obj
<<
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 227 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 228 0 R
/Resources 229 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
23 0 obj
<<
/Annots [230 0 R 231 0 R 232 0 R 233 0 R 234 0 R]
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 235 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 236 0 R
/Resources 237 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
24 0 obj
<<
/Annots [238 0 R 239 0 R]
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 240 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 241 0 R
/Resources 242 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
25 0 obj
<<
/Annots [243 0 R 244 0 R 245 0 R 246 0 R 247 0 R 248 0 R 249 0 R]
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 250 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 251 0 R
/Resources 252 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
26 0 obj
<<
/Annots [253 0 R 254 0 R 255 0 R 256 0 R 257 0 R 258 0 R 259 0 R 260 0 R 261 0 R 262 0 R
263 0 R 264 0 R 265 0 R 266 0 R 267 0 R 268 0 R 269 0 R 270 0 R 271 0 R 272 0 R]
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 273 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 274 0 R
/Resources 275 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
27 0 obj
<<
/Annots [276 0 R 277 0 R 278 0 R 279 0 R 280 0 R 281 0 R]
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 282 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 283 0 R
/Resources 284 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
28 0 obj
<<
/Annots [285 0 R 286 0 R 287 0 R 288 0 R 289 0 R 290 0 R 291 0 R 292 0 R 293 0 R 294 0 R
295 0 R 296 0 R 297 0 R 298 0 R 299 0 R 300 0 R 301 0 R 302 0 R 303 0 R 304 0 R
305 0 R 306 0 R 307 0 R 308 0 R 309 0 R 310 0 R 311 0 R 312 0 R 313 0 R 314 0 R
315 0 R 316 0 R 317 0 R 318 0 R 319 0 R 320 0 R 321 0 R 322 0 R 323 0 R 324 0 R
325 0 R 326 0 R 327 0 R 328 0 R 329 0 R 330 0 R]
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 331 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 332 0 R
/Resources 333 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
29 0 obj
<<
/Annots [334 0 R 335 0 R 336 0 R 337 0 R 338 0 R 339 0 R 340 0 R 341 0 R 342 0 R 343 0 R
344 0 R 345 0 R 346 0 R 347 0 R 348 0 R 349 0 R 350 0 R 351 0 R 352 0 R 353 0 R
354 0 R 355 0 R 356 0 R 357 0 R 358 0 R 359 0 R 360 0 R 361 0 R 362 0 R 363 0 R
364 0 R 365 0 R 366 0 R 367 0 R 368 0 R 369 0 R 370 0 R 371 0 R 372 0 R 373 0 R
374 0 R 375 0 R 376 0 R 377 0 R 378 0 R 379 0 R 380 0 R 381 0 R 382 0 R 383 0 R
384 0 R 385 0 R 386 0 R 387 0 R 388 0 R 389 0 R 390 0 R]
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 391 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 392 0 R
/Resources 393 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
30 0 obj
<<
/Annots [394 0 R 395 0 R 396 0 R 397 0 R 398 0 R 399 0 R 400 0 R 401 0 R 402 0 R 403 0 R
404 0 R 405 0 R 406 0 R 407 0 R 408 0 R 409 0 R 410 0 R 411 0 R 412 0 R 413 0 R
414 0 R 415 0 R 416 0 R 417 0 R 418 0 R 419 0 R 420 0 R 421 0 R 422 0 R 423 0 R
424 0 R 425 0 R 426 0 R 427 0 R 428 0 R 429 0 R 430 0 R 431 0 R 432 0 R 433 0 R
434 0 R 435 0 R 436 0 R 437 0 R 438 0 R 439 0 R 440 0 R 441 0 R 442 0 R 443 0 R
444 0 R 445 0 R 446 0 R 447 0 R 448 0 R]
/ArtBox [0 0 593.858 792]
/BleedBox [0 0 593.858 792]
/Contents 449 0 R
/CropBox [0.0 0.0 593.858 792.0]
/MediaBox [0.0 0.0 593.858 792.0]
/Parent 2 0 R
/PieceInfo 450 0 R
/Resources 451 0 R
/Rotate 0
/TrimBox [0 0 593.858 792]
/Type /Page
>>
endobj
31 0 obj
<<
/P (1)
>>
endobj
32 0 obj
<<
/Kids [452 0 R 453 0 R 454 0 R 455 0 R 456 0 R 457 0 R 458 0 R 459 0 R 460 0 R]
>>
endobj
33 0 obj
<<
/A 461 0 R
/Count 23
/First 462 0 R
/Last 463 0 R
/Parent 6 0 R
/Title (Strengthening Sponsorship Fit: Testing for the Influence of Sponsor Category and National Culture)
>>
endobj
34 0 obj
<<
/Font 464 0 R
/ProcSet [/PDF /ImageB /ImageC /Text]
/XObject <<
/Im8 465 0 R
/Im12 466 0 R
/Im6 467 0 R
/Im5 468 0 R
/Im10 469 0 R
/Im3 470 0 R
/Im11 471 0 R
/Im4 472 0 R
/Im1 473 0 R
/Im9 474 0 R
/Im2 475 0 R
/Im7 476 0 R
/Im14 477 0 R
/Im13 478 0 R
>>
/ColorSpace 479 0 R
>>
endobj
35 0 obj
<<
/Type /Annot
/Subtype /Link
/Rect [153.697 42.905 480.622 51.896]
/C [0 0 0]
/Border [0 0 0]
/A 480 0 R
/H /I
>>
endobj
36 0 obj
<<
/Type /Annot
/Subtype /Link
/Rect [283.176 688.444 441.84 696.436]
/C [0 0 0]
/Border [0 0 0]
/A 481 0 R
/H /I
>>
endobj
37 0 obj
<<
/Type /Annot
/Subtype /Link
/Rect [97.1 474.624 247.18 483.994]
/C [0 0 0]
/Border [0 0 0]
/A 482 0 R
/H /I
>>
endobj
38 0 obj
<<
/Type /Annot
/Subtype /Link
/Rect [202.3 454.054 427.29 464.044]
/C [0 0 0]
/Border [0 0 0]
/A 483 0 R
/H /I
>>
endobj
39 0 obj
<<
/Type /Annot
/Subtype /Link
/Rect [106.6 355.429 124.18 364.42]
/C [0 0 0]
/Border [0 0 0]
/A 484 0 R
/H /I
>>
endobj
40 0 obj
<<
/Type /Annot
/Subtype /Link
/Rect [131.8 354.915 286.982 363.906]
/C [0 0 0]
/Border [0 0 0]
/A 484 0 R
/H /I
>>
endobj
41 0 obj
<<
/Type /Annot
/Subtype /Link
/Rect [106.6 265.171 122.36 274.162]
/C [0 0 0]
/Border [0 0 0]
/A 485 0 R
/H /I
>>
endobj
42 0 obj
<<
/Type /Annot
/Subtype /Link
/Rect [131.8 269.115 230.84 278.106]
/C [0 0 0]
/Border [0 0 0]
/A 485 0 R
/H /I
>>
endobj
43 0 obj
<<
/Type /Annot
/Subtype /Link
/Rect [106.6 219.651 125.16 228.642]
/C [0 0 0]
/Border [0 0 0]
/A 486 0 R
/H /I
>>
endobj
44 0 obj
<<
/Type /Annot
/Subtype /Link
/Rect [131.8 226.215 232.586 235.206]
/C [0 0 0]
/Border [0 0 0]
/A 486 0 R
/H /I
>>
endobj
45 0 obj
<<
/Length 1816
/Filter /FlateDecode
>>
stream
xYK$5?@6qRyHh~"-a'`Z.}lNR=0Ѩ;e&-{ol~y}a7`B4'{wTO}xy5އR[kd;u8v~bp֝q#Yf/rU4Nϴ:]e
Ӎ9z19gӏ>|D>N0_,`r*4ROqgYw?S!&f9/IL^.qE\6/Q&k\%:$s)?d^iAcL\wPh$i jB_δ:n<^/0k$՞ E_."~=۵va^qh.9:+β13&1m飠Ʋ^/B&W AvǕvDP)r(V:
?!k:
p`&FZy9oӧUή27+J\ip}
@hk"yuxe|`m?I9U$ν1;yɋ*{ԵFkV
_%ZXeFV(g~o2`Y)IMN;Qr
hkbQo8m@R&TbDh^sA>lju8"s/.sEױĴ̴Dˉ>v +AuҪQZ3>-
*rZF-'8M6c?v? ]=4`=ƴः!KrkUYT9EqL9MnbC[-UOi)tC'' 381cKGA,.)Eفӎ(H뮭:wď^w܌Mܧԑҟ"1k}Yܯ0qдXcjVdid$؋-$4^۠^KwlxLڴ\*j@}# [/I5@ri0tiNYc@!]8IxT/cGqyV