Transmediation—the telling of a single story across multiple media—is a relatively new phenomenon. While there have been adaptations (books to films, for example) for more than a century, modern technology and media consumption have expanded the scope of trans-mediating practices. Nowhere are these more evident than within the Harry Potter universe, where a coherent world and narrative are iterated across books, films, video games, fan fiction, art, music and more. Curated by a leading Harry Potter scholar, this collection of new essays explores the range of Potter texts across a variety of media.

Global Trends in Museum Diplomacy traces the transformation of museums from publicly or privately funded heritage institutions into active players in the economic sector of culture. Exploring how this transformation reconfigured cultural diplomacy, the book argues that museums have become autonomous diplomatic players on the world stage. The book offers a comparative analysis across a range of case studies in order to demonstrate that museums have gone global in the era of neoliberal globalisation. Grincheva focuses first on the Solomon R. Guggenheim Foundation, which is well known for its bold revolutionising strategies of global expansion: museum franchising and global corporatisation. The book then goes on to explore how these strategies were adopted across museums around the world and analyses two cases of post-Guggenheim developments in China and Russia: the K11 Art Mall in Hong Kong and the International Network of Foundations of the State Hermitage Museum in Russia. These cases from more authoritarian political regimes evidence the emergence of alternative avenues of museum diplomacy that no longer depend on government commissions to serve immediate geo-political interests. Global Trends in Museum Diplomacy will be a valuable resource for students, scholars and practitioners of contemporary museology and cultural diplomacy. Documenting new developments in museum diplomacy, the book will be particularly interesting to museum and heritage practitioners and policymakers involved in international exchanges or official programs of cultural diplomacy.

Miscommunicating Social Change analyzes the discourses of three social movements and the alternative media associated with them, revealing that the Enlightenment narrative, though widely critiqued in academia, remains the dominant way of conceptualizing social change in the name of democratization in the post-Soviet terrain. The main argument of this book is that the “progressive” imaginary, which envisages progress in the unidirectional terms of catching up with the “more advanced” Western condition, is inherently anti-democratic and deeply antagonistic. Instead of fostering an inclusive democratic process in which all strata of populations holding different views are involved, it draws solid dividing frontiers between “progressive” and “retrograde” forces, deepening existing antagonisms and provoking new ones; it also naturalizes the hierarchies of the global neocolonial/neoliberal power of the West. Using case studies of the “White Ribbons” social movement for fair elections in Russia (2012), the Ukrainian Euromaidan (2013–2014), and anti-corruption protests in Russia organized by Alexei Navalny (2017) and drawing on the theories of Ernesto Laclau, Chantal Mouffe, and Nico Carpetntier, this book shows how “progressive” articulations by the social movements under consideration ended up undermining the basis of the democratic public sphere through the closure of democratic space.

This paper focuses on the scrutiny of structural units of myth within mass cultural discourse. The author reviews studies of the mythologeme and my theme in semiotics and also relevant research in other fields concerning the announced research object. The main aim of the paper is to distinguish inner semiotic markers of myth and to examine their application to mass cultural narratives. Drawing on the analysis of previous theoretical research and case studies, the author compares the two structural units and makes an attempt to formulate specifications towards existing definitions. Particular examples of mythemes and mythologemes in mass culture discourse are regarded within this paper. The author points out the mytheme of Transformation, the mytheme of Backtracking, the mythologeme of Childhood (Golden Age), the mythologeme of Armageddon (Flood), and the mythologeme of World Tree.

The study explores the relationships between employee burnout, work-family balance,and organizational dissent. These relationships were tested in an under-researched and culturaly unique context, Russia. Data collected from 232 full-time employees in the Prm region were analysed using multiple regression analysis. Analysis revealed that employee burnout is negatively related to articulated dissent and positively related to latent dissent.

This study proposes the interventionist and the detached orientations to watchdog journalism through the conceptual lens of journalistic role performance. Based on a content analysis of 33,640 news stories from sixty-four media outlets in eighteen countries, we measure and compare both orientations across different countries using three performative aspects of monitoring: intensity of scrutiny, voice of the scrutiny, and source of the event. Our findings show that the interventionist approach of watchdog journalism is more likely to be found in democracies with traditionally partisan and opinion-oriented journalistic cultures or experiencing sociopolitical crises. In turn, the detached orientation predominates in democracies with journalistic traditions associated to objectivity. Although both orientations have a lower presence in transitional democracies, the detached watchdog prevails, while in non-democratic countries the watchdog role is almost absent. Our results also reveal that structural contexts of undemocratic political regimes and restricted press freedom are key definers of watchdog role performance overall. However, the type of political regime is actually more important—and in fact the most important predictor—for detached than for interventionist reporting.

This paper is devoted to the issue of so–called ‘trophy films’ in the context of Soviet foreign policy. The aim of this research is to reveal how the cultural competition between the USSR and the USA during the early Cold War caused the emergence of the famous credit title «This film was captured as a trophy after the Soviet Army defeated Nazi troops near Berlin in 1945», and, as a consequence, resulted in the establishing of ‘Trophy Film’ concept in public discourse.

Exposure to violence has been shown to negatively affect mental health and well-being. The goal of this Facebook-based study was to describe the rates of exposure to violence in a sample of Russian adults and to assess the impact of these experiences on subjective well-being and victimization-related psychological distress. Three types of victimization were assessed: physical assault by a stranger, physical assault by someone known to victim, and nonconsensual sexual experiences. The 5-item World Health Organization Well-Being Index (WHO-5) was used to assess subjective well-being, and Primary Care PTSD Screen (PC-PTSD) was employed as an indicator of victimization-related psychological distress. Data were obtained from 6,724 Russian-speaking Facebook users. Significant levels of lifetime victimization were reported by the study participants. Lifetime physical assault by a stranger, physical assault by someone known to victim, and sexual assault were reported by 56.9%, 64.2%, and 54.1% of respondents, respectively. Respondents exposed to violence were more likely to report posttraumatic stress symptoms and lower levels of subjective well-being. Participants who were exposed to at least one type of violence were more likely to experience symptoms of traumatic stress (U = 1,794,250.50, p < .001, d = 0.35). Exposure to multiple forms of violence was associated with more severe traumatic stress symptoms (rs = .257, p < .001). Well-being scores were significantly lower among participants exposed to violence (t = 8.37, p < .001, d = 0.31). The study demonstrated that violence exposure is associated with reduced well-being among Russian adults. Our findings highlight the negative impact of violence exposure on subjective well-being and underscore the necessity to develop programs addressing violence exposure in Russian populations.

The article addresses the understudied phenomenon of digital quantification of the body and everyday life, which has arisen due to the proliferation of wearable and mobile fitness technologies. The author reviews a number of recent studies which have contributed significantly to the conceptualisation of digital self-tracking. Examining various approaches and directions in the study of self-tracking, the author focuses on three aspects: a) on the manifestations and discourses of self-tracking; b) on its styles and practices; and c) on its social contexts and effects. The works under review show how trackers of physical and social activities can transform people’s everyday practices, and how users interact with fitness technologies, interpret quantified data and construct their own embodied identity. Importantly, the efficiency of self-tracking tools is associated with their ‘sociability’ and ‘intelligence’ — qualities achieved through the anthropomorphising of digital devices and the creation of a culture of sharing. The analysis also emphasises that the practice of self-tracking goes beyond individual experience, actively invading other social worlds, and may eventually become an inherent feature of a ‘sensor society’. Summarising the outcomes of current research, the author comes to the conclusion that further conceptualisation of digital self-tracking must take into account its complex and multi-vectored nature. On the one hand, self-tracking is productive, as it contributes to the broadening of possibilities for self-knowledge and self-management, but on the other hand, it can have disciplinary, discriminatory, coercive, and alienating effects.

The study compares the networked issue agendas of Vladimir Putin and Alexey Navalny in Russian mainstream media and on the Internet utilizing the theoretical framework of issue ownership theory. We analyze the period from December 12, 2016 to December 12, 2017. The analysis shows that the issue agendas of Putin and Navalny are similar in the mainstream media and on the Internet. In both media types, Putin is often mentioned in connection with economic issues and international relations, which attract the attention of the population and are perceived as important. Navalny is associated with the issues of civic activism, NGOs and anti-corruption.

The authors seek to contribute to the existing discussion of the communicative function of political memes by bringing into discussion political memes used by opposition leaders in the 2018 Russian presidential election campaigns as examples of memes being purposefully deployed in targeted political communications. Specifically, they focus on Navalny’s use of the ‘yellow duck’ meme. Drawing on the existing research of memes’ mythological properties, the authors claim that the combination of dialogue and conflict as two main functions entailed in the political meme is a likely key element that increases the popularity of a meme and makes it viral. The discussion of concrete examples is preceded by a discussion that contextualizes the study of a political meme within the field of communication studies as a device that offers clarity in the chaotic flow of information, is constructed by both addresser and the addressee and serves as an effective tool for promoting ideologies.

Russian elections have been severely compromised by allegations of fraud, which makes public opinion polls an important source of information about popular support for Vladimir Putin and his policies. Putin's high ratings as well as the wide use of polls by his administration suggest that his rule is essentially democratic. This paper challenges this view by discussing the specific conception of democratic representation behind polling practices. Far from being a perfect mode of representation, opinion polls are capable of manufacturing the political reality they represent. The paper demonstrates how Russian authorities use polls to replace referenda and to legitimize the results of elections and thereby exposes the representational machine that turns polls into an efficient tool for governance, maintaining the hegemony and promoting de-politicisation. The distinction between partial and total representation, drawn from Ernesto Laclau's work, serves to illuminate the cases when polls and official election returns actually diverge and shows how the legitimacy of a regime is secured by the politics of representation that leaves a significant part of the Russian population unrepresented.

This paper focuses on the differences and similarities of relationship status lexical realization in two social networks Facebook (Fb, American) and Vkontakte (Vk, Russian). This cross-cultural work reveals the variety of lexical forms available to tag a relationship status in four languages (American English, German, French, and Russian) conditioned by cultural and social oriented values. It also discusses translation problems and mistakes caused by different cultural realities. The analyzed translation cases are divided into literal translation, borrowing, transposition, modulation, and adaptation. The authors compare the translations in the two social networks and suggest more adequate and culturally adapted options. In general, there is prevalence of literal translation (58 % on Fb; 54% on Vk) over other techniques (42% on Fb; 46% on Vk). The results of the analysis show that Fb translations are better and culturally adapted (with only one inaccuracy) than Vk translations (with seven inaccuracies). The findings can be used as recommendations for the social network translators and further linguistic research in cross-cultural issues involving language, culture and society.

The article analyzes how Russian students interpret and practice digital technologies of self-tracking (fitness trackers, apps and wearables), that allow to collect biometric and activity data. It is based on the results of reflective thematic analysis of students’ essays on this topic. How do students describe their experience in using self-tracking technologies? What discourses of self-tracking are represented in their essays? How do they imagine the digital future and further development of the systems of self-surveillance? The research demonstrated that many students have certain experience with quantified self-tracking, whereas some tend to limit it or refused from it for some reasons. Based on the students’ stories (former and active users), the author offers to distinguish three styles of self-tracking: ‘gamer’, ‘manager’ and ‘transformer’. A ‘gamer’ is looking for the feelings of thrill, pleasure and novelty; a ‘manager’ aims at putting one’s head and life in order; a ‘transformer’ wants to change one’s life and mind radically. In reality any self-tracker combines all three roles, though one of them might dominate. According to the students, the existing technologies of self-measuring cannot give strong enough motivation for self-optimization, but in the future their effectiveness may increase. This study also resulted in defining four types of discourse on self-tracking: ‘progressivist’, ‘pragmatic’, ‘critical’ and ‘anti-utopian’. They represent the differences in conceptualization of self-tracking as a cultural phenomenon. Some students are prone to optimistic or balanced evaluation of the potential of self-tracking technologies; others focus on risks and hazards of ‘datafication’ of people and social life. The outcomes of the study develop the previous research on styles of quantified self-tracking, providing additional analysis of the reflections of (non-)users, concerning self-tracking as a cultural phenomenon.

Political Internet meme is an underresearched contemporary phenomenon situated at the interface of digital media and political communication. Regarded as a unit of online transmission of cultural information, such a meme can be considered, on the on hand, as a manifestation of post-folklore, and on the other hand, as a mechanism of political participation and construction of social media users’ collective identity. The article presents the results of investigation into Internet memes generated by protest discourse in Runet (Russian Internet). Examination of a vast amount of Internet content allows drawing conclusions as to the thematic emphases of protest actions represented in Runet’s memosphere and to the specifics of the image of Russian protest as reflected in memes.

The article analyses representation of LGBT-movement activity, namely Saint Petersburg LGBT prides, in Russia. Framing theory, which views the media as an arena in which groups of interest promote their frames, or interpretations of the discussed issue, is used. Frames juxtapose elements of the text in such a way as to provide the audience with a scheme to perceive the message. Social movements are viewed as a group of interest that introduces new frames in the public deliberation. Two types of frames can be distinguished, namely collective action frames and status quo frames. In this study, usage of two collective action frames were examined (equality frame and victim frame), and two status quo frames (morality frame and propaganda of homosexuality). Additionally, the sources of quotes used in news stories were analyzed. The study focuses on articles dedicated to Saint Petersburg LGBT prides in years 2010-2017 in the most popular local Internet websites. The analysis shows that the coverage of LGBT prides can be divided into two distinct periods: 2010–2013 and 2014–2017. In the first period, LGBT activists dominated the coverage, quoted about twice more actively than government officials. Equality and victim frames were prevalent. In the second period, activists were cited significantly less often, with the propaganda of homosexuality frame dominating in the discourse. However, contrary to findings of previous studies on social movement representation, across the whole period under consideration LGBT activists were quoted more actively than government representatives. This finding calls for further exploration of the conditions which allowed for such coverage in the context of political heterosexism and homophobia.

The study analyzes the construction of the network links of Vladimir Putin and Alexei Navalny with various issues of Russian public discussion in the national print media. The theoretical framework is issue ownership theory, according to which political actors have a range of issues that are most strongly associated with them. Ownership by the politician of topics that are perceived as important in the society determines his popularity among the population. In this study, we use the Integrum database, which contains extensive print media archives of approximately 500 Russian magazines and more than 250 national newspapers. We analyze the period from 12.12.2016 to 12.12.2017, i.е., one year after Alexey Navalny's announcement of his intention to participate in the presidential election in 2018. The analysis shows that Putin has more opportunities to form an agenda, as he attracts much more attention from national media than Navalny does. Putin is often mentioned in connection with economic issues and international relations, which attract the attention of the population and are perceived as important, while his activity in these spheres is perceived as successful. Navalny is associated with the issues of corruption, NGOs and civic activism. Corruption is an important topic for Russians, but the low attention of the media to Navalny does not allow him to gain the maximum benefit from owning this story.

There is an extensive body of research devoted to how political satire affects political knowledge and political behavior. Extant studies are focused on political satire in democratic countries and do not pay enough attention to authoritarian regimes. This study extends this research to non- democratic regimes, while also adding to it by exploring the extent to which the use of political satire encourages exposure to political information. We conduct an online experiment on the sample of Russian students. We borrow satirical pictures from Lentach – popular Russian socialmedia public page, whose motto is “a propaganda of common sense” as opposed to biasedpolitical messages proliferated by government-controlled media outlets. Using both frequentist and Bayesian approaches, we found that access to political information containing satirical illustrating content increases attention to the information, relative to political news reports accompanied by standard news illustrations. The findings contribute to the literature on the political entertainment and exposure to political information, as well as to research on media under authoritarianism.

The study analyzes the construction of the network links of Vladimir Putin and Alexei Navalny with various issues of Russian public discussion in the national print media. The theoretical framework is issue ownership theory, according to which political actors have a range of issues that are most strongly associated with them. Ownership by the politician of topics that are perceived as important in the society determines his popularity among the population. In this study, we use the Integrum database, which contains extensive print media archives of approximately 500 Russian magazines and more than 250 national newspapers. We analyze the period from 12.12.2016 to 12.12.2017, i.е., one year after Alexey Navalny's announcement of his intention to participate in the presidential election in 2018. The analysis shows that Putin has more opportunities to form an agenda, as he attracts much more attention from national media than Navalny does. Putin is often mentioned in connection with economic issues and international relations, which attract the attention of the population and are perceived as important, while his activity in these spheres is perceived as successful. Navalny is associated with the issues of corruption, NGOs and civic activism. Corruption is an important topic for Russians, but the low attention of the media to Navalny does not allow him to gain the maximum benefit from owning this story.

At this time, developers of research information systems are experimenting with new tools for research outputs usage that can expand the open access to research. These tools allow researchers to record research as annotations, nanopublications or other micro research outputs and link them by scientific relationships. If these micro outputs and relationships are shared by their creators publicly, these actions can initiate direct scholarly communication between the creators and the authors of the used research outputs. Such direct communication takes place while researchers are manipulating and organising their research results, e.g. as manuscripts. Thus, researchers come to communication before the manuscripts become traditional publications. In this paper, we discuss how this pre-publication communication can affect existing research practice. It can have important consequences for the research community like the end of publication as a communication instrument, the higher level of transparency in research, changes for the Open Access movement, academic publishers, peer-reviewing and research assessment systems. We analyse a background that exists in the economics discipline for experiments with the pre-publication communication. We propose a set of experiments with already existed and new tools, which can help with exploring the end of publication possible impacts on the research community.