• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
Of all publications in the section: 52
Sort:
by name
by year
Working paper
Shakina E. A., Barajas A. Management. MAN. Высшая школа экономики, 2015. No. WP BRP 33/MAN/2015.
This study explores the successful strategies of companies during the 2008-2009 economic crisis. We investigate whether it is reasonable for companies to intensify intangibles when markets fall. This paper aims to find empirical evidence that companies with a clear intangible-intensive profile are likely to outperform those without a strategy. The results established in this study shed some light on the global economic crisis in 2008-2009. More than 1600 European companies were involved in the empirical analysis. The findings of this study demonstrate that companies with a conservative profile in intangibles outperform moderate and innovative ones. Still an innovative profile enables a faster recovery after a crisis
Added: Feb 24, 2015
Working paper
Volkova I. Management. MAN. Высшая школа экономики, 2013
The idea that different firms can be classified into relatively homogeneous groups has been popular for many years, and many typologies have been developed and tested using a variety of classification tools. It has become apparent, however, that most clustering tools are somewhat limited, because they create groups of companies based on similar characteristics, without taking into account company performance. The objective of the current study was to address the limitations of previous research by creating a typology of companies based on financial efficiency, using data envelopment analysis as a clustering tool.
Added: Feb 18, 2014
Working paper
Abankina T., Derkachev P., Filatova L. et al. Management. MAN. Высшая школа экономики, 2015. No. WP BRP 43/MAN/2015.
Accessibility is a key priority of public policy in the social sphere, a necessary condition to ensure equal opportunities and cultural participation. Analysis of the international practice reveals that the issue of accessibility has two aspects - objective and subjective. Regression models were used to conduct empirical analysis of the impact of economic factors on the museum attendance. The factor analysis of the data for the period of 2010-2012 conducted with the principle component method allowed to identify five factors. As a result, we estimated the impact of each factor on the museum attendance.
Added: Dec 3, 2015
Working paper
Rozhkov K. L. Management. MAN. Высшая школа экономики, 2012. No. 05.
The paper shows relationships between characteristics of residents and places where they live. A combination of three criteria of place attractiveness (retention and attraction, conditions for natural growth, and settling) was chosen to classify place market segments, and profiles of beneficiaries for all the segments on the theoretical level were built. The results of the empirical study partially confirm developed theoretical typologies. Two methods to segment place market are equal only if expectations of population are constant. Study results allow place marketers to identify emerging shifts in the structure of beneficiaries of specific places and predict their further evolution.
Added: Mar 24, 2013
Working paper
Gasparetto T. M., Fernandez-Jardon Fernandez C. M., Barajas A. Management. MAN. Высшая школа экономики, 2014. No. Management WP BRP 30/MAN/2014.
The paper contributes to explain an unexplored competition that is the Brazilian State Championships. How it is organized and the financial features of three championships are described. The aim of the paper is to discover if the presence of "Brand-teams" in a competition increases the income of all participating teams and if the type of championship conditions the effect of Brand Team on revenues of all teams. As the present study aims to be a pioneer in economic research on Brazilian State Championships, it has an exploratory character. The study uses an equations system to estimate for testing the hypothesis. The estimation method is 3SLS to delete the possible endogeneity of the variables. There have been studied 400 matches played by 48 teams from Mineiro, Paulista and Carioca Championships in season 2013. The structure of the Brazilian State Championship, with the participation of brand-teams, creates an income redistribution effect. The features of the visiting team imply an increase in attendance. This effect is moderated by the type of Championship. The Championship structure generates an additional increase of the revenue. They increase according to the phase in which the competition develops. This paper contributes to introduce the Brazilian State Championships. Moreover, it comes to justify the participation of brand-teams in order to help smallest teams to increase their revenues. The paper shows that the organization of some Championships has more beneficial effects than others
Added: Dec 24, 2014
Working paper
Gurkov I. B. Management. MAN. Высшая школа экономики, 2015. No. 38.
Purpose – We aim to better understand the factors that shape the intensity and perceived effectiveness of communication between heads of the manufacturing units of multinational corporations (MNCs). Design/methodology/approach – A series of interviews and a medium-size survey among subsidiary executives were conducted. Findings – The intensity of most inter-unit communication channels depends on the speed and magnitude of the changes in products and production technologies that manufacturing subsidiaries experience. For newly established subsidiaries, mastering inter-unit communication channels precedes inter-unit cooperation. At the same time, different types of inter-unit cooperation strengthen specific channels of inter-unit communication. The assessment of the efficiency of a communication channel with high media richness strongly correlates to the intensity of its use. Research limitations/implications – The results are confined to one country where the manufacturing subsidiaries of MNCs were surveyed. Further research is needed for the general applicability of these findings to subsidiaries in several countries or regions. Practical implications – As inter-unit communication precedes inter-unit cooperation for newly established subsidiaries, headquarters and more experienced subsidiaries should promote the use of communication channels with high media richness. Several suggestions on how to perform such a task are proposed. Originality/value – This paper contributes to the ongoing discussion concerning inter-unit communication and knowledge transfer within MNCs.
Added: May 4, 2015
Working paper
Okuneva M., Potapov D. Management. MAN. Высшая школа экономики, 2014. No. 25.
The present paper focuses on the concepts of motivations and fun in online games. The ultimate goal of our research is to understand consumer behaviour toward an online games extending Yee’s model of motivations (Yee, 2006). We investigate relationships between fun, motivations, continued intention to play and such characteristics of players as age and rank. Moreover, we examine if the relationships are different depending on user characteristics (experience, donation). Our calculations are based on statistical procedures (structural equation modeling) for players of one particular game “Tanki Online”.
Added: Sep 29, 2014
Working paper
Gurkov I. B., Morley M. J. Management. MAN. Высшая школа экономики, 2017. No. 55.
We argue that multinational headquarter-subsidiary relations in international business remain undertheorized as a result of a dearth of constructs that capture and reflect the complex facets of such relations. Based on data from 40 interviews conducted with senior managers in 25 multinational corporations designed to chart both the evolving competitive arena in which they operate and, against this backdrop, the changing nature of the corporations architecture and network of headquarter-subsidiary relations, we make the case for a focus on subsidiary mandates, corporate parenting styles and collective psychological contracts, three constructs which we believe offer explanatory power in landscaping the contemporary nature of these relations. We suggest that insights garnered from these constructs may offer the prospect of charting and explaining a greater range of issues pertinent to headquarter-subsidiary relationships and, from a theoretical perspective, could serve to renew aspects of the debate on such relationships. Arising from this we present a series of propositions designed to explicate the value of these constructs in opening up potential lines of enquiry in multinational headquarter-subsidiary relations.
Added: Apr 26, 2017
Working paper
Panteleeva E., Oyner O. K. Management. MAN. Высшая школа экономики, 2012. No. 03/MAN/2012.
One of the major problems facing Russian companies is the problem of differences between brand promises and the experience of actual consumer interaction with that brand, resulting in image destruction and the customers’ refusal from repeat purchases. Having taken as the basis the idea of gap analysis in perception of corporate brand values by different stakeholder groups (owners/top managers, personnel and customers), we have developed and tested a methodology of internal marketing management system assess ment, assuming that a significant gap between declared, shared, and perceived brand values is a consequence of absence or inefficient functioning of this system.
Added: Mar 4, 2013
Working paper
Gurkov I. B. Management. MAN. Высшая школа экономики, 2014. No. 20.
The paper provides a summary of the existing typologies of corporate parenting styles and  discovers the missing elements in the theoretical constructs. New theoretical constructs fill the  gaps. The paper presents a new typology of corporate parenting style by combining “adding  value to subsidiaries by their corporate parent(s)” and “extracting value from subsidiaries by  their corporate parent(s).” The four-type typology of corporate styles outlines the different levels  of value addition and value extraction and various degree of reciprocity of both processes. This  paper determines the most important factors that affect the selection of corporate parenting  styles. It postulates that the multinational corporation should simultaneously exhibit different  parenting styles towards their subsidiaries and should be ready to swiftly amend their parenting  styles to reflect the changes in a subsidiary’s strategy and its motives for corporate ownership.   
Added: May 29, 2014
Working paper
Chepurenko A., Образцова О., Elahovsky V. Management. MAN. Высшая школа экономики, 2015. No. WP BRP 45/MAN/2015 .
The paper deals with the difference in the share of opportunity-based early entrepreneurs among regions in Russia, which is an important indicator of the ‘quality’ of the entrepreneurial activity. We invent an index called the share of opportunity-based early entrepreneurs (SOBE) which is defined as the number of nascent entrepreneurs and new business owners who are driven by the search for new opportunities and towards the realization of their own values when starting-up and developing their businesses. It is shown that the differences in SOBE levels among Russian regions are statistically significant; cross-regional differences in the SOBE level reflect a certain set of regional social and economic factors right away or with an one-year or two-year lag; they may depend on the tempo of changes in a certain set of factors related to social and economic development in given regions. Among the confirmed hypotheses are the following: a successive growth of private investment in the regional economy as well as a stable increase of real wages of employed population are factors that decrease a region’s SOBE level; moreover, the higher the population’s access to PC and Internet at home, the higher is the related region’s SOBE level. The empirical part is based on the survey designed by the Higher School of Economics which was conducted in 2011 in 79 regions of Russia with a sample of 56 900 respondents. The survey is representative for the structure of the adult population in each of the surveyed regions.
Added: Dec 3, 2015
Working paper
Natalya V. Isaeva, Nadezhda V. Bycik, Rustam F. Bayburin et al. Management. MAN. Высшая школа экономики, 2015
  This article discusses the results of a pilot study carried out in 2013-14. within the framework of an international comparative research «Asia Leadership Project». The article, based on an analysis of data of statistical reporting on the entire Russian Federation, an attempt to draw a portrait of the average principal of an educational organization, highlight the specific regional characteristics (age, gender composition, experience, qualifications, and so on).   
Added: Oct 23, 2014
Working paper
Gurkov I. B., Kokorina A. O., Saidov Z. Management. MAN. Высшая школа экономики, 2018. No. 59.
Opening ceremonies of oversea manufacturing facilities of multinational corporations serve, at the first glance, just as festivities upon successful completion of important industrial projects, but their real meaning is mutual acceptance by foreign investors and by the authorities of host country largely different criteria of efficiency of newly erected facilities. In this respect, public expression of admiration by newly built facilities by highly-ranking representatives of host country authorities is a measure of success of a plant opening ceremony for a foreign investor. Such attitudes of representatives of host country authorities are achieved mostly through carefully planned and properly executed orientation tours on the new premises but also by following familiar symbolic actions of putting in motion.
Added: Mar 6, 2018
Working paper
Vynaryk V., Hanley A. Management. MAN. Высшая школа экономики, 2015. No. 39.
Here is an analysis of the effect of the ISO 9000 certification on the economical results of Russian companies through the use of the propensity score matching (PSM) method, a method which had proven itself reliable at dealing with the selection problems that were highly likely to arise in this research. Informational dataset is built on the basis of a sample of the Industrial companies competitiveness monitoring project, conducted in 2009 by the Institute for Industrial and Market Studies at HSE. The empirical study methodology is given: hypothesis, informational dataset and model of effects evaluation. The main finding of the paper is that holding the ISO 9001 certificate by a Russian manufacturing company stimulates its profitability and reduces costs, but does not lead to sales and asset turnover rises.
Added: May 12, 2015
Working paper
Novikova O. V., Potapov D. Management. MAN. Высшая школа экономики, 2015. No. 48.
People are intent to make similar choices especially in consumer goods markets. To address both explanations of this persistence, i.e. state dependence and heterogeneity in preferences, we use random coefficient logit model based on scanner panel data on juice purchases. The product differentiation of the chosen category allows us to model three dimensions of state dependence on brand, size and flavor characteristics. We provide evidence that the persistence in brand choices is positively correlated with persistence in size and flavor choices, thus the consumer pattern is prone to be inertial or variety seeking in every product characteristics. Simultaneously we show that the more sensitive to price and promotional activities consumers are, the less inertial is their behavior.
Added: Oct 20, 2015
Working paper
Gogoleva A., Efendiev A., Balabanova E. S. et al. Management. MAN. Высшая школа экономики, 2017
The paper investigates the questions about social organization of work behavior in the Russian companies. Focus in research was made on desirable and obligatory behavior, work standards and determinants of different types of organizational behavior. Survey of 1423 employees presents all key industries of the Russian business, performing within the main federal districts. The results show that the domination of the mercantile and consumer attitude to work as means of achievement of material welfare is not the socio-cultural phenomenon only, but also the result of social and economic conditions in the work sphere. The examined distinction of interests, demands and standards of behavior for representatives of various professions represents one of the deepest contradictions of the development processes of working sphere in Russian society. The research found out deep deformations in the sphere of working activity of employees in the Russian companies. 
Added: Dec 4, 2017
Working paper
Balaeva O., Yakovlev A. A. Management. MAN. Высшая школа экономики, 2015. No. WP BRP 41/MAN/2015 .
The growing attention of governments, international organizations and NGOs to public procurement issues over the last two decades has been accompanied by many studies of the efficiency of public procurement. However, few researchers have considered the costs of procurement regulation for public customers and private suppliers. This problem is especially acute for the public procurement system in Russia. In this paper, taking into account recent PricewaterhouseCoopers (PwC) report for European Commission, we propose an approach for measuring the procurement costs of public customers. We have tested this approach with data on a large Russian public customer — Voronezh State University (VSU). We show that the proposed approach is universal and can be applied at a micro-level by other public customers to measure the efficiency of their procurement and to optimize the costs. This approach can also be used as a basis for a larger inquiry into the costs and effectiveness of procurement at the level of regional authorities or ministries
Added: Sep 18, 2015
Working paper
Makarova E. A., Sokolova A. Management. MAN. Высшая школа экономики, 2012. No. 01.
The aim of this paper is to identify ways for improvement of the Foresight evaluation framework on the basis of analysis and systematisation of accumulated experience in the field of project management. The paper is based on a detailed literature review related to an evaluation of Foresight and traditional projects. The comparison of evaluation approaches allows to provide recommendations for Foresight evaluation framework improvement. The elements which can enrich Foresight evaluation process are the following: the development of an evaluation model; the extensive use of quantitative methods; the elaboration of evaluation scales; the inclusion of economic indicators into evaluation; and the provision of more openness and transparency for evaluation results. Given the importance of Foresight evaluation procedures and the lack of a commonly applied methodological approach, the value of this paper consists in identifying a Foresight evaluation framework and enriching it with elements of project management.
Added: Aug 28, 2012
Working paper
Rasskazova A. N. Management. MAN. Высшая школа экономики, 2014. No. WP BRP 16/MAN/2014.
The purpose of this article is to study the target segment of the corporate bank market in order to reveal the demand for financial products and to incorporate this demand into solving the problem of bank profit maximization. Instrumental guidelines for conducting market research that allow to study the aspects of the problem specifically dealing with the efficiency of a bank’s cooperation with corporate customers has been developed as a technique for studying target corporate market customers. A target retail trade market sector and a client base of corporate customers including 430 trade network operators functioning in the northwest region of Russia were chosen as objects of research. The article defines the retail market demand potential for bank products, analyses the prospective viability of providing additional bank products to retail market customers, and identifies the corporate customer’s informational portrait. On the basis of obtained results, the problem of maximizing the bank’s extra profit from serving trade network operators. The research is confined to the client base of one major Russian bank operating in the northwest region of Russia; it will be useful to adapt the material of this article to studying target sectorial markets nationwide. The results of market research were used to assess the economic potential (estimated optimal profit) of the commercial bank’s cooperation with trade network operators. This article constitutes the groundwork for organizing effective bank marketing that guarantees a congruity of the bank’s resources and capabilities with the demands and requirements of the market in which it operates
Added: Jan 15, 2014
Working paper
Morozova A. I., Rozhkov A. Management. MAN. Высшая школа экономики, 2017
In this paper we explore the concept of gamification and its business applications in the Russian companies. Gamification has been introduced in 2003 and since that time it has acquired a wide recognition as an efficient tool to enhance front-office and back-office business processes increasing performance and boosting engagement of the participants. Gamification refers to the use of game elements and designs in non-game environments. As a result customers and employees involved stay more focused and motivated to accomplish the chosen goal. We explore gamification practices of the Russian companies including application areas, funding and perceived efficiency of these initiatives. As the result we outline four groups of practices observed on the market.
Added: Jan 15, 2018
Working paper
Kazakov S. P., Predvoditeleva M. D. Management. MAN. Высшая школа экономики, 2015. No. WP BRP 44/MAN/2015 .
Over the last decades, the global hospitality and tourism (or H&T) industry has undergone dramatic changes. Among the factors stimulating the growth of the H&T industry, the spread of information and communication technologies (ICTs) and social media should be emphasized. The same trends characterize the Russian H&T industry as well. However, despite the significant role of social media in the Russian H&T industry, there is still a lack of understanding of Russian H&T customers’ behavior. The current study aims to fill this gap and demonstrates how Russian travelers use social media to make hotel choice decisions and share their experiences on social media after their travel is completed. In order to deliver a more thorough revealing of Russian travel consumers’ peculiarities and to discover if there is Russian uniqueness, the online behavior of American and Russian travelers is compared in this paper. 
Added: Dec 3, 2015