Strategic Process of Finish Construction Companies Building. Networks in Russia
Globalization and growing competition force companies to look for new markets for their business. International operations give companies an opportunity to use their resources more efficiently and simultaneously the internationalization processes increase a firm‘s risks and strategic problems. The choice of an international strategy defines a company‘s priorities on partnership development, which are necessary for a quicker understanding of new markets‘ features, and also for decreasing strategic and commercial business risks. The strategic process is influenced by a number of factors, such as institutional and sociopolitical, and also business-sector specifics and national culture. Strategy development and implementation together with stable network relations define company‘s success in a new market. The paper presents the main results of an empirical research, devoted to analyses of international companies‘strategies and factors, affecting strategic choice and implementation process in the Russian market.