«Izbenka»: what if less is more?
Izbenka1 is the largest fresh diary retail chain in Moscow region. It was created in 2009 by entrepreneur Andrey Krivenko. From the very beginning it was changing the retail market rules by keeping lowest marketing and advertising budgets, renting retail facilities and transport outsourcing. By 2012 Izbenka accounted for 110 small stores (5-10 m2) in Moscow and nearest suburbs. Each of those stores yielded about 1 mln roubles in monthly sales revenue. Relatively low opening costs allowed Andrey to open stores quickly and close on the fly those that did not grow as planned. In most cases the store’s potential performance was clear during the first weeks. Since its opening in 2009 till 2014 Izbenka’s team started 400 stores, one third of which were closed soon after the opening due to low profitability. Izbenka’s small diary stores are located in shopping centres and supermarkets, for example in OKAY and Billa, small trade pavilions near the subway stations and butcher stores. Izbenka stores are white plastic kiosks with green banners. In the beginning the typical size of Izbenka was 5-10 m2 and in two years period the typical size increased to 15-20 m2 in order to accommodate the increased assortment. Product suppliers are small and medium sized producers from nearby regions. Izbenka company monitors the suppliers on regular basis, through incoming quality check and custom defect management system.
«Izbenka»: what if less is more? / . 2014.
This case was written by Alexander Rozhkov and Margarita Zobnina, National Research University Higher School of Economics (HSE). It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was made possible by the co-operation of Evgeny Shepin and Alyona ...
Added: January 25, 2018
How to Implement Category Management in Russian FMCG Retail Chains? The Case of Bonduelle Company / . 2017. No. 517-0194-1.
The case examines the producer–retailer relationships of the Bonduelle company in the Russian fast-moving consumer goods (FMCG) market. The Bonduelle Group is the world's leading company in vegetable processing. This case focuses on the analysis of the Bonduelle experience in category management development in the Russian market. Category management is a process of managing a ...
Added: February 25, 2018
Technological Forecasting and Social Change 2017 Vol. 119 P. 205-210
This paper offers a novel comprehensive conceptualization of Energy Technology Foresight (ETF) in emerging economies, including development trajectories, key methodological tools and elements, major challenges and weaknesses. ETF allows the emerging economies to provide the basis for government's energy policy, to create a common vision among the various actors and to strengthen R&D and innovation ...
Added: June 20, 2016
Innovation Processes in the Russian Manufacturing Subsidiaries of Multinational Corporations: An Integrated View from Case Studies
Journal of East - West Business 2013 Vol. 19 No. 4 P. 260-290
The extant literature acknowledges the role of overseas subsidiaries in the growth and development of multinational companies (MNCs). Such subsidiaries are viewed as critical players in the innovation process at MNCs. This topic remains largely underresearched in the Russian context. This study aims to fill this gap by examining the dynamics of the innovation process ...
Added: November 2, 2013
Anatolia 2012 Vol. 23 No. 1 P. 17-31
In the last 20 years, the development of the Russian tourism industry has resulted in a dramatic change in the growth of the number of trips made by Russian citizens abroad, including tourist trips to the European Union (EU) countries; however, there is little research concerning outbound tourism from Russia. This study analyses the current ...
Added: January 23, 2013
Russian territories of outrunning development in mono-cities: Current and prospective opportunities for foreign investment into manufacturing
Journal of East-West Business 2020 Vol. 26 No. 4 P. 365-390
The paper describes a new form of investment attraction recently introduced in Russia—territories of outrunning socio- economic development (TOSEDs). These initiatives provide tax and other benefits to 20 territories in the Far East and to 90 cities in which a considerable number of jobs are concen- trated in a single factory (mono-cities). Using secondary sour- ...
Added: May 26, 2020
International Journal of Culture,Tourism and Hospitality Research 2013 Vol. 7 No. 1 P. 3-10
Purpose – The purpose of this paper is to introduce findings of comparative analysis and various models based on cultural heritage resources to foster regional development. Design/methodology/approach – Comparison of operational schemes, market positions and branding of three successful cultural heritage centers in Germany, Great Britain and Russia demonstrates a variety of regional development models based ...
Added: October 22, 2013
Developing instruments to assess and compare the quality of engineering education: the case of China and Russia
Assessment & Evaluation in Higher Education 2016 Vol. 41 No. 5 P. 770-786
Relatively little is known about differences in the quality of engineering education within and across countries because of the lack of valid instruments that allow for the assessment and comparison of engineering students’ skill gains. The purpose of our study is to develop and validate instruments that can be used to compare student skill gains ...
Added: April 7, 2016
Russia's Water Resources 2030: Policy Recommendations / National Research University Higher School of Economics. Series WP BRP "Basic research program". 2015. No. 44.
The Foresight study presented in this paper is devoted to the sustainable use of water resources in Russia. The authors analyse possible trajectories of development in the three thematic areas (i) sustainability of water systems; (ii) water use by households and in industry; and (iii) new water products and services. The Foresight methods cover expert interviews ...
Added: August 31, 2015
State-controlled "national champions" of the Russian banking market: Concentration, competitiveness, and efficiency
State-controlled "national champions" of the Russian banking market: Concentration, competitiveness, and efficiency / Social Science Research Network. Series "SSRN Working Paper Series". 2013. No. 2223686.
This paper tries to assess some of the effects from industrial policy of growing state-controlled "national champions" in the Russian banking industry. We look at market concentration and competitiveness and average bank efficiency. A modified method of calculating the indicators of market concentration suggests that main segments of the market have crossed the threshold of high ...
Added: February 25, 2013
The evolution of cluster initiatives in Russia: the impacts of policy, life-time, proximity and innovative environment
Foresight 2017 Vol. 19 No. 2 P. 87-120
Purpose – This paper aims at assessing the impacts of the national cluster policy, cluster age, cluster development benchmarks of neighbouring regions and the cumulative level of regional innovative capacity on the quantity and quality of cluster initiatives in Russia. Design/methodology/approach – Hypotheses’ testing was carried out by a series of calculations comparing the qualitative ...
Added: May 15, 2017
Management Decision 2018 Vol. 56 No. 11 P. 2373-2390
Purpose The purpose of this paper is to explore strategy-specific competencies with regard to intangibles and provides empirical evidence of intangible-based strategy groups for Russian companies. Additionally, the study examines the link between intangible-based strategy and company performance. Design/methodology/approach The paper uses strategic group theory and the resource-based view framework to identify similar strategic behaviour of companies by ...
Added: October 15, 2018
Маркетинг в России и за рубежом 2016 № 6 С. 75-85
The most recent social, economic and political events affected the Russian tourism industry significantly. One of the key problems is the customers’ choice between individual trips and trips organized by travel companies, including so called package tours. Services forming the service package determine the customer’s overall satisfaction with the tour package. This paper examines the ...
Added: November 15, 2016
М.: Библио-глобус, 2017
The monograph is devoted to research of motivating innovation activities. This topic is especially relevant nowadays when there is a tendency towards activation of companies' innovation activities, increase in expenses on technological innovations and growth of innovative companies in Russia. Not all Russian innovative companies realize the necessity of improving employee management system, which requires ...
Added: February 24, 2017
Foresight 2017 Vol. 19 No. 3 P. 291-305
Purpose – This paper aims to describe and discuss the architecture of Russia’s Technology Foresight System (TFS). This paper introduces the reader to the integration of the TFS into the public administration system and, specifically, into the national strategic planning system. Design/methodology/approach – To do so, the authors fall back on more than 10 years of ...
Added: June 22, 2017
The development approaches to tourist value propositions of small cities: the case of the Vladimir Region
Worldwide Hospitality and Tourism Themes 2018 Vol. 10 No. 4 P. 498-509
Purpose – This paper aims to analyze the modern approaches to the development of tourist value proposition and to discuss relevant cases of small cities in Russia. Design/methodology/approach – The paper uses a case study approach based on the experience in Vladimir Region with respect to government and its support for tourism development. Findings – ...
Added: October 14, 2019
Exports-performance relationship in Russian manufacturing companies: Does foreign ownership play an enhancing role?
Baltic Journal of Management 2018 Vol. 13 No. 1 P. 20-40
Purpose - The purpose of this paper is to examine the relationship between export activity and firm performance for a positive impact of foreign direct investments. We also analyse two possible causes of the effect: technology transfer and financial support. The theoretical background is rooted in the resource-based approach taking into account multinational companies’ perspective ...
Added: October 15, 2016
Foresight 2017 Vol. 19 No. 5 P. 528-540
Purpose – The purpose of the study is to show the technical potentials of a variety of renewable energy sources in Russia, as well as benefits from their deployment including hydrocarbon savings, emission reduction and lower energy cost. Design/methodology/approach – In the paper, Russia is compared with other countries in terms of actual installed capacity ...
Added: September 25, 2017
Are Interregional Wage Differentials in Russia Compensative? / DIW Berlin, German Institute for Economic Research. Series 750 "Discussion Papers of DIW Berlin". 2007. No. 750.
Interregional differentials in nominal wages in the Russian Federation are huge compared to other countries. Using the NOBUS micro-data and a methodology based on the estimation of the wage equation augmented by aggregate regional characteristics, we show that these differentials have a compensative nature. Russian workers receive wage compensations for living in regions with a ...
Added: October 29, 2012
Journal of Business Research 2018 Vol. 86 No. C P. 457-467
This study revisits one of the most widely used concepts in marketing - customer orientation (CO) - in the context of the Russian emerging market. Analysis of three sets of survey data, combined with insights from in-depth interviews with industry experts, suggest that customer orientation in the Russian market consists of two distinct dimensions: customer-centric ...
Added: February 25, 2018
М.: Издательский дом НИУ ВШЭ, 2017
В аналитическом докладе представлены результаты форсайт-проекта «Исследование глобальных вызовов и долгосрочных тенденций инновационного развития в сфере возобновляемых источников энергии», проведенного ИСИЭЗ НИУ ВШЭ при информационной и финансовой поддержке Группы компаний «Ренова». Исследование было сфокусировано на трех тематических областях: преобразование энергии солнца в электрическую; преобразование энергии ветра в электрическую; преобразование энергетической биомассы в тепловую и электрическую энергию. ...
Added: April 4, 2017
Global Business and Organizational Excellence 2016 Vol. 35 No. 4 P. 44-54
Oriflame CIS, a regional subsidiary of a Swedish beauty and cosmetics company operating in the countries of the former Soviet Union, generated 43 percent of global sales and 62.2 percent of operating profits for the parent company in 2014—despite the fact that markets in Russia and Ukraine were stagnant or declining. Using an attractive remuneration ...
Added: April 5, 2016
Российское предпринимательство 2012 № 18 С. 111-118
The article compares the entry strategies of transnational corporations (TNCs) to the automobile markets of Russia and China in the context of approaches by J. Dunning and P. Buckley. The results of comparison reveal that TNCs mainly have a form of their own production in Russia, while in China they have a form of joint ...
Added: November 19, 2012
Россия в глобальном мире. Сборник научных трудов 10-й Всероссийской научно-теоретической конференции
СПб.: Издательство Политехнического университета, 2012
Сборник содержит материалы по проблематике: Россия в условиях глобального кризиса: внутренние и внешние угрозы; эволюция взглядов на роль государства в экономии; модель многополюсного мира; преемственность политической власти в России: история и современность; опыт управления развитием по пути национального проектирования; энергетическая безопасность Запада как вызов России; перспективы вступления России в ВТО: экспертные оценки и прогнозы; Россия ...
Added: February 14, 2013