Properties of the addressee in the speech genre "reader's letter to the newspaper"
The paper is part of a large foresight study carried out by the authors at the HSE Institute for Statistical Studies and Economics of Knowledge for the Russian Ministry of Telecommunication and Mass Communications. It is important that mass communication, with its virtual product is related to two other sectors: telecommunications and information and communication technology. Technological transformations affect these three industries alike; the growth of bandwidth, convergence of terminals and growth of their computational performance are transforming products and markets in all three. Long-term trends in these markets have been well defined by a range of industrial experts. The conclusion of the paper provides recommendations for the revision of public policy.
The authors note only a few new tendencies in services and products. However, wide diffusion of these trends due to cheap technologies will lead to radical changes in the sector. New markets will appear as a result of expansion and adjustment of industrial relations between agents, previously independent of each other. Key trends are the abandonment of linear-media in favor of "user-controlled" consumption, with a growing amount of content produced by the user, and the spread of social interactions. The trends are interrelated and determine the transformation of business models, the sources of income, and the value of goods produced by the media industry. The most negative trend according to experts is "deprofessionalization" of content, which poses a risk for institutionalized forms of media. With such turbulent changes regulation in mass communications will inevitably undergo transformation. Henceforth it will not be able to rely upon content filtering and setting quotas. Instead the regulation should be built upon enabling a diversity of information sources to create the news agenda at the request of the audience.
The paper is focused on the study of reaction of italian literature critics on the publication of the Boris Pasternak's novel "Doctor Jivago". The analysys of the book ""Doctor Jivago", Pasternak, 1958, Italy" (published in Russian language in "Reka vremen", 2012, in Moscow) is given. The papers of italian writers, critics and historians of literature, who reacted immediately upon the publication of the novel (A. Moravia, I. Calvino, F.Fortini, C. Cassola, C. Salinari ecc.) are studied and analised.
In the article the patterns of the realization of emotional utterances in dialogic and monologic speech are described. The author pays special attention to the characteristic features of the speech of a speaker feeling psychic tension and to the compositional-pragmatic peculiarities of dialogic and monologic text.