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Tag " social media"

Instagram Micro-celebrities: What Factors Contribute to Online Endorser Credibility and Influence Consumer Behaviour?

Physical attractiveness, high-quality photos, interesting content, engagement with the audience, and subject competence are the key contributing factors to Instagram micro-celebrities' success, according to a study which examines the influence of online celebrity endorsers on consumer purchase intentions.

Professor Explores Links between Literature, Landscape and the Natural World

On May 15, Dr James Canton of the University of Essex will deliver a lecture at HSE on ‘Wild Writing’, a form of literature that emerged in the mid-twentieth century as a novel way of understanding the urban landscape and nature. The author of numerous publications focused primarily on British travel writing in Arabia, Dr Canton’s lecture will focus on a discussion of local Essex landscapes.