О праве на информацию: проблемы законодательного регулирования
The article analyzes the phenomenon of «politicization» of social advertising (public service announcements). Social advertising used in political purposes became a political technology that undermines its original value as the source of promotion of humanistic values and ideas. The article presents a comparative analysis of the social and political advertising: species, genre, communication, legislative regulation. The article presents the case studies analysis of using PSA's in Russian politics.
The Informational paradigm of discourse to the XXIst century is replaced by communicative; due to the spread of the Internet, new features and models of communication based on the subject-to-subject concept of hypertext are formed. Tekstogennost’ as a set of anthropogenically-technical factors of generation, transmission, exchange texts of public communication, leading to the formation and operation of new types of vehicles and generators of information in all spheres of life, which have an impact on them, becomes the essential characteristic of socio-economic discourse. The role of the professional communication support (PR, mass media) of all processes becomes more essential. Thus, the textual, philological, humanitarian dimension determines the effectiveness of social development.
знак, Термин, терм, Отражение, отображение, элемент универса Вселенной, Понятие, образ, определение, дефиниция, дискурс, Фрейм, значение, Информация