This article is devoted to the analysis of the key elements of marketing strategies of the Private Wealth Management on the world market. In the article the trends in the traditional product line arisen from the recent crises and the widespread of the principle of «open architecture» are identified. There is also a short description of types of brand creation in Private Wealth Management. The main business models affecting the distribution channels of Private Banking services are considered, and the main approaches to the pricing on the market of Private Banking are presented.
The author has analyzed the structure, role of the Central Bank of the Russian Federation in the banking system of the Russian Federation and identified the main directions of its activity. The notion of "stability of the national banking system of the Russian Federation" has been specified. The types, attributes of its stability, the methods of assessment of sustainability have been identified; its problems have been revealed on the basis of assessment of the major features. The author suggests a model of probability of the bank’s bankruptcy as an element of stability of the Russian Federation banking system.