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Book chapter

НОВООБРАЗОВАНИЯ КАК СРЕДСТВО ФОРМИРОВАНИЯ ИРОНИИ В ЗАГОЛОВКАХ ТЕКСТОВ ИНТЕРНЕТ-СМИ

С. 357-364.
Куликова В. А.

The article considers word-formation means of forming irony in media discourse on the example of neologisms. The aim of the study is to identify word-formation markers of ironic strategies in the headlines of online media texts. The research material was the contexts of using neologisms of usual and non- usual ways of word-formation in electronic media, and the main attribute of irony in these contexts is the discrepancy between the implicit and explicit evaluative plans: the negative assessment is not explicitly expressed, there are no negatively marked elements in the statement, but they are implicitly taken out of the context.