Value Proposition of Network Companies Providing Restaurant Services in Russia:Analysis and Evaluation
The purpose of the chapter is to recognize how customers perceive the value proposition content of network companies providing restaurant services. This is theoretical and empirical research in equal measure. The chapter presents the results of the restaurants value proposition study in Saint Petersburg (Russia) according to industry data and identifies the target audience key needs and industry characteristics in the market, semantic core formation, and clustering in order to identify the main criteria affecting the value proposition formation. The study was conducted among 16 chain restaurant holdings located in St. Petersburg, using statistical data based on the marketing statistical tool Google KeyWord Planner analytic database. The results made it possible to highlight key criteria of the value proposition by which consumers make their choice. This approach will allow standardizing decision-making systems on the possibility of identifying the innovative potential of the company’s transition to a qualitatively new level of service and use of production resources.
The article presents the analysis of research results of FOM, which was carried out within the bounds of the project «People XXI». The project was devoted to a comprehensive study of the behavior of «social innovators» and their life style. The conceptual base for the analysis' sociology has been the works by Russian and foreign economic sociologists and specialists in the field of consumption. «People XXI» show a rational approach to spending of spare time which is characterized by its capitalization, active cultural consumption and consumer leadership.
The article is devoted to the analysis of the experience of leading IT companies promoting their HR brand on the Internet using corporate websites and social networks. Value propositions are highlighted and an expert assessment of the quality of specialized HR - pages is given. It is shown that social networks are becoming the leading communication channel of the company with young specialists.
Russian cloud service market has a huge potential for growth but it is less surveyed as compared to developed countries markets. Small and medium sized businesses (SMBs) provide a substantial demand for cloud services since traditional and expensive IT-solutions are less available for them. Thus, SMBs are of particular interest for researchers in the field.
Conduct a segmentation analysis of Russian cloud service market and explain cloud services preferences of each segment.
From empirical study of 67 SMBs authors conducted analysis of Russian cloud services market by dividing it into segments with factor and cluster analysis methods.
Based on collected data authors divided Russian cloud service market into three segments of companies. “Traditional” segment prefers simplicity and economy and shows small interest in remote work while adopting cloud services. “Transition” segment is highly oriented to remote work but has a lack of interest in stability of cloud services. ”Mobile” segment is interested in stable remote work along with functionality and availability of technical service from provider. That segment also shows small interest in simplicity of cloud services.
Conclusions and Relevance
Our findings might be a foundation for the future evaluation of Russian market attractiveness and strategy development of cloud services providers.
In theory, a poverty line can be defined as the cost of a common (inter-personally comparable) utility level across a population. But how can one know if this holds in practice? For groups sharing common consumption needs but facing different prices, the theory of revealed preference can be used to derive testable implications of utility consistency knowing only the "poverty bundles" and their prices. Heterogeneity in needs calls for extra information. We argue that subjective welfare data offer a credible means of testing utility consistency across different needs groups. A case study of Russia's official poverty lines shows how revealed preference tests can be used in conjunction with qualitative information on needs heterogeneity. The results lead us to question the utility consistency of Russia's official poverty lines.
In this book, the impact of modern social media on the development of management system in the hospitality and tourism industry is examined. The present research project was elaborated in two subsequent phases. During the first research phase the localization of the apparatus, methodology, study design, questionnaire and methodology for the Russian version of the research project were carried out. That was done based on the courtesy materials recently completed project by a Center for Hospitality Research Cornel the United States. The second project phase was aimed at identification of the specifics of the Russian consumers perception towards the use of social media for planning their trips.
The authors develop a definition of the sharing economy as a new business model. The article analyzes and systemizes different approaches to understanding this term, highlights its key components. Also, the authors discuss a number of factors affecting the consumers’ behavior in the era of the digital economy, highlight key trends in the market of the collabo-rative consumption. As a result, based on the online-survey data, the authors identify the most popular services of the sharing economy for Russian consumers.