Modeling Customers Speed of Movement from POS- and RFID-Data
Purpose: This research focuses on the changes in consumer behavior including special requests and needs businesses should now take into account due to the new reality caused by the COVID-19 pandemic. It has led to the unprecedented and not yet fully investigated consequences for society and businesses during the world lockdown in spring 2020. Study design: The empirical research is based on the online survey of 445 consumers from the Russian market. As a result of confirmatory factor analysis (CFA) five factors are identified concerning consumer behavior during the COVID-19 pandemic. Three clusters of consumers were identified based on these five factors. Findings: The study reveals the increase in personal anxiety associated with the pandemic for two clusters of the consumers, and the challenge for some consumers to adjust their behavior with the lack of services. Originality/value: The paper contributes to studies on customer behavior during the COVID-19 pandemic and may be used as a base for future research and as a basis for businesses to change their marketing strategy
CONSUMER BEHAVIOR, BUSINESS RESPONSE, THE COVID-19 PANDEMIC, DIGITAL SERVICES, RUSSIAN MARKET
The purpose of this new study was to make a full and detailed profile of the typical Russian coupon site user. Moreover, the main factors that can influence decision of purchasing of coupon were determined and some of them were studied more detailed. The study involved 665 Internet users aged from 17 years living at the time of the interview in Moscow. The findings of the study may be useful to firms that are planning to use the coupon services. The study concludes that a typical Russian coupon user can be described as follows: a female aged 20 to 41 years, with higher education, most likely unmarried, working, with an average income ranging from 12,500 to 60,000 rubles The relation between the mean time to the venue of leisure and consumer income as well as time-income elasticity are among the most important findings for firms. It has been proved that the connection between these indicators is statistically significant, which means that income can strongly influence an individual's decision to purchase a particular coupon, depending on the average time the individual in question is willing to spend on getting to the venue of entertainment.
This study aims to identify the sense of entitlement of Russian consumers’ behavior in customer loyalty programs context. It describes the consumer sense of entitlement concept and its application to consumer behavior research based on an extensive literature review. Consumer sense of entitlement refers to the extent to which a customer expects special treatment from the company. According to foreign research, consumer sense of entitlement as a personality trait remains stable over time and relatively invariant across other factors, and a situational response to the company’s actions affects consumer behavior including the personal style of interaction and their expectations. The paper includes an empirical study of the sense of entitlement of Russian consumers, who are representatives of generations Y and Z. The analysis was conducted on the data collected through a quantitative online survey on the consumer attitude and expectations of airline services. As a result of factor analysis and structural equation modeling, key components of consumer sense of entitlement such as demanding behavior and distinction have been revealed. The interrelation with loyalty and complaint behavior was identified for two groups of respondents, namely the members of customer loyalty programs and non-members. The authors revealed the positive impact of consumer sense of entitlement on voicing complaints for both groups of respondents and the positive influence of loyalty on the demanding behavior of respondents who do not participate in loyalty programs. The article represents an initial attempt to examine the Russian consumers’ sense of entitlement.
The purpose of the paper is to identify the main trends in the senior tourism development in Russia and to find out the main triggering factors which may entice local seniors to consume sport travel services. The study presented in the paper aims to examine the key determinants that should be taken into account in senior tourism marketing, as well as the specifics of consumer behavior in the consumption of senior sport tourism on the Russian emergent market. The anticipated results should fill the gap by identifying the current sport travel motivations of Russian seniors.
This book gathers selected papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. While the theoretical and empirical papers presented cover diverse areas of economics and finance in various geographic regions, the main focus is on the latest research concerning accounting/audits, banking, the economics of innovation, and empirical studies on emerging economies and international trade. Studies on labor economics and public economics, as well as regional studies, round out the coverage.
The initial survey, which is described in this article, is only the first important step to more detailed and complete researches of innovation industry in Russia. A clear understanding of mechanisms of work of the coupons and their possible effects on consumer behavior together with a series of assumptions can be a good and sufficient base for future researches of consumer behavior or producer behavior. Moreover, this work is the first scientific attempt to give an objective picture of the industry without any interest in concrete results. It presents relevant information for sellers which are going to become clients of coupon services, because thanks to the small analysis they can predict with a certain share of reliability the efficiency of such marketing promotion.