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Regular version of the site

Book chapter

В поисках этоса, в бегстве от пафоса: место аффекта в музее и вне его

С. 79-105.
Рождественская Е. Ю., Тартаковская И.

Contemporary museums of memory are united by an important social function of perpetuation and edification, but each museum is contextual and creates its own form of representation, rhetoric, and a measure of performance memory of past events. Describing and understanding specific genres as social actions in a particular social and political context allows researchers to explore museums more effectively. A prerequisite for this efficiency is perhaps the performativity of current styles of museum exposition, as well as tracking the resonance as a response to the coherence of the content and form of museum practice. Thus, a museum visitor is not only an object of a directed museum narrative that has social and rhetorical-moralizing tasks, but also a subject resonating in interactive commemoration mode, experiencing and emotionally responding to a participant in the interaction. So, the object of this article is emotions and affects, generated intentionally or spontaneously in relation to plots of institutionalized commemoration. Empirical cases, designed to illustrate the production of emotions and affects, will cover a wide repertoire of commemoration - from restrained to pathetic, museum and extramusean, imposed and spontaneous.