The article deals with the causes of modern dualistic view of women in media and mass communication. In the article author analyzes the reasons for the transformation of the female image from the time of the Ancient World to the present day. The author addresses issues of social and cultural influence on the distorted view of the function of women in society. A wide range of test materials (folklore, medieval works, materials of media, etc.) makes it possible to draw conclusions on the continuing bifurcation in Summaries - 274 - the perception of the female image and constant presence of the attributes and patterns of social behavior that differ sharply from each other.
In his article Vladimir Kantor explores the destiny of Russia intelligentsia within the context of cultural crisis that took place at the turn of XIX and XX centuries, analyzing the Vekhovs, a group of leading intellectuals who ran a collection of essays, titled "Vekhi", studying their relationship towards that Russian cultural phenomenon. To author, the intelligentsia is considered as a critical factor in the development of Russian history. Within a context of the struggle around the "Vekhi", by referring to famous philosophical and literature books, published in 1909, the author focuses on relationships between intelligentsia and ordinary people, their attractive and repulsive interaction, which represents the key theme of the Russian destiny. Any historical movement occurs through tragedy; heroes who move the history have to sacrifice themselves to provide that movement. Confirmation to that idea would be rejection and exclusion of the Russian intelligentsia from the country's mentality throughout a number of generations which ultimately led to its tragic being.
"Semiotics of Scandal" is the third collection of the series "Mechanisms of culture". It presents the materials of an international conference held at the Center for Slavic studies (Sorbonne, Paris). The authors, using different methodologies, analyze different forms of scandal as one of the dominant categories of the literary process, history, and politics.