Метод «фото-GPS» для сбора полевых данных при исследовании городского пространства
Healthy life-style earns citizens of huge megalopolis more and more. Also you could meet cyclists of various ages on the streets more often. In present time the supply of bicycles is wide enough – the abundance of brands and models for different cycling could turn you head. But if you already know what kind of cycling you prefer more, then the monumental task of choosing bicycle becomes much easier – you should choose just model and trademark. In this article we will present marketing research of bikes in Moscow, which observes hardtail customer preferences.
Broadway is the most famous street of New York City. It follows the island of Manhattan along its whole length and through many of its vernacular regions. Field research of functional, social-economic, architectural and mental differentiation of the street from Bowling Green to 142 Street in Spanish Harlem shaped the methods of linear zoning and revealed 16 unique regions in the researched segment. These regions turned out to be functional, but their borders and composition are based on the vernacular regions of Manhattan. It appears that Broadway, as a major trade and social thruway, forms the surrounding urban landscape. But the role of vernacular regions, through which street passes, remains important and sometimes even crucial.
Scientists and politicians are absolutely sure that we require a professional approach to solving such problems as generation and diffusion of innovations; that is why many universities nowadays offer new degree programs in this field. The author explains why companies need innovation managers. Also, he propones a method for conducting express assessment of company’s innovation activity which will allow to assess its organization and to define functions and tasks of innovation staff. Some recommendations on innovation staff training are given.