Имидж и бренд в системе коммуникаций
Research is devoted to the study of the brand image of the customer. To compare images of domestic and foreign brands we used two qualitative methods: the method of association and the method of personalization. The theoretical basis of this investigation is the theory of personal identity and psychological aspects of the perception of the brand by the consumer. The theoretical model is based on the mechanism of personification of the brand. The results showed that the image of foreign brands is more differentiated, more masculine and positive. The greatest differences were found in the categories of Quality, Sport, Fashion, Comfort, Price, Nationality.
The article presents a study aimed at investigating the degree of compliance of individual characteristics of a brand and individual characteristics of the owner of a brand on the example of the of beauty salon market.
Student, National Research University Higher School of Economics (Nizhniy Novgorod), The article shows the reasons necessitating the evaluation of brand value, discusses the major models of such evaluation used abroad, and describes the instrument that expands the complex assessment of the brand value.
The 13th Siberian conference SIBCON-2017, the oldest conference of IEEE in Siberia, aims to offer opportunities to learn and to share information on the latest advances in communications, electron devices, and control systems.
The 11th Siberian conference SIBCON-2015, the oldest conference of IEEE in Siberia, aims to offer opportunities to learn and to share information on the latest advances in communications, electron devices, and control systems. It will be held in Omsk, the Russian Federation, on May 23-25, 2015. The conference is organized by the IEEE on a regular basis in order to promote interdisciplinary discussion and interaction among scientists and engineers with an emphasis on the IEEE membership. While the scientific program is expected to create stimulating professional interaction, the crystal clear Irtysh River nature, warm spring atmosphere and wealth of historic monuments promise a pleasant and memorable stay.
The conference will include plenary sessions (with invited speakers), parallel thematic sessions (with oral presentations), and a social program.