Принципы и методы исследования чувствительности покупателей к уровням цен
The article provides an overview of the methods of marketing research, which can be most useful for retail companies in assessing the possible reaction of buyers to certain pricing decisions.
Description of the method of financial and economic calculations that can use the management companies, determining the acceptability of proposed changes in prices based on price elasticities of demand.
This article is devoted to the analysis of the key elements of marketing strategies of the Private Wealth Management on the world market. In the article the trends in the traditional product line arisen from the recent crises and the widespread of the principle of «open architecture» are identified. There is also a short description of types of brand creation in Private Wealth Management. The main business models affecting the distribution channels of Private Banking services are considered, and the main approaches to the pricing on the market of Private Banking are presented.
The paper estimates the first consequences of the new Trade Law aimed at restoring a «balance of market power» in retailer-supplier relationships. Empirical data were collected in November-December 2010 from the grocery sector and home electronic appliances sector. 512 filled questionnaires were received from managers of retail chains and their suppliers in five Russia’s cities. The author argues that proclaimed goals of the Trade Law have not been achieved. Contract relationships have not changed for three quarters of retailers and suppliers. There are no significant effects on conditions of market entry, frequency of vertical restraints, and general estimations of the level of contract requirements.
The new approach to parity of prices is the subject of article. The base of this approach is estimation of parameters of model for comparison of prices between countries. The disparity of the prices is defined as a sharp deviation of the price from the parity. Milk is taken as an example. The model on which the parity of the prices is defined, has been developed for the longterm prices fore- casting. The realization of the certain scenario of development of a national economy is a base of such forecasting
This study guide on Business English is for the students of non-linguistic departments who study Business English. Structurally this study guide consists of several sections including a text on a given topic, a series of pre- and after-reading tasks, and also a range of vocabulary and grammar exercises. This book helps students work on the topic more profoundly either in class or all by themselves. Besides, It can be also useful to those studying Business English