The paper is made in the frame of cognitive derivatology. The article analyses the cognitive mechanism of new conceptual formation, the secondary structure of knowledge.

This is the first textbook of the sort published in Russia, which main purpose is to teach students special features of contemporary Mass Communication facilities of Japan.

Students of 3-4 grades are seen as its main users; simultaniously it works as a thematical reference book for anybody reading Japanese press or watching Japanese TV programmes.

Textbook’s subjects cover all main spheres of political, economical and social life in Japan, shaping sufficient comprehension of the ways of material coverage and its analysing.

Textbook may be used for practical, scientific, pedagogical, analytic and managing activities.