The monograph presents a scientific and theoretical edition and devoted to the problem of polysemy with a cognitive-semantic context, in particular, complex, not single metaphors and their cognitive heuristic function. The study is based on further development and elaboration of the theory of custody schemes of J. Lakoff and M. Johnson, and considers a metaphor as a tool for systemic understanding of deep conceptual spheres, giving the structural cohesion to the human experience. Cognitive approach to the scientific study assumes that the entire role in the formation of language values belongs to the person as a participant of communication, the observer and the media of knowledge and some experience.
Esta obra académica reúne los estudios que analizan los procesos históricos, políticos, sociales y económicos en España y Rusia desde la Edad Media hasta los comienzos del siglo XXI. Los especialistas rusos y españoles, se centran en los diversos problemas dando una visión panorámica del hispanismo actual. En ella se trata del derecho medieval español, de la historia de las relaciones diplomáticas hispano-rusas, especialmente en las épocas moderna y contemporánea; de los cambios en el sistema político español de hoy, de las relaciones económicas, de los temas de imagología y la identidad nacional, así como del papel de España en el mundo actual. Se presta una atención particular a los temas culturales, a la historia de las mentalidades, a los problemas de la traducción y la percepción cultural, al análisis de los paralelismos en los fenómenos mentales y creativos en España y Rusia. La edición está dirigida tanto a los investigadores en ciencias humanas y sociales, como al lector interesado en los estudios de España y en las relaciones hispano-rusas.
Spanish course for business communication
The book offers a reconstruction of the major aspect of the scientific context of the Russian formal school, namely the latter's connection with psychology which was the fundamental science for the humanitiesof that time.
This book addresses a subject that can in the broadest sense be stated as interplay of language and ideology in process of instantiating historical knowledge in texts of political significance. The aim of the present volume is to discuss how history is recontextualized in national political discourse in the framework of two basic strategies of in-group and out-group categorization and biased representation of historical facts. It is contended that such recontextualization leads to what can be described as blending of national political discourse with a nationalistic one.
The evidence for the above contention is provided through linguistic analysis of three chunks of texts.
First, American presidential rhetoric spanning the last 50 years of history was analyzed. This part of the analysis suggests that a productive way to analyze the ‘enemy construction’ strategy seen as one of the key strategies of the discourse of the New World Order is to analyze it in a broader historic perspective, viz. as taking over the same principles, which defined the discourse of the Cold War. The ‘enemy construction’ strategy in both discourses is analyzed as resting on logic of binarism of the classical Us and Them opposition. Thus, it is contended that textual actualization of the ‘enemy’ is the projection of the basic category of the ‘other’ which is perpetuated in the political discourse and gets lexicalized differently depending on the text’s instantiating a particular order of discourse and the ideology informing it.
Second, a chunk of texts produced by those claiming to be professional historians has been addressed to see how national historical discourse is reinstantiated vis-à-vis a newly acquired national identity. An example of such discourse would be texts by Ukrainian historians writing on Great Patriotic War/World War II.
Third, texts of public figures, state leaders among them, instantiating post-Soviet geopolitical situation in the Caucasus, in particular, tension between Armenia and Azerbaijan over Nagorny Karabakh were looked into. The tension aggravated with unresolved conflicts, involvement of both Russia and the USA, results in this material being a valuable source for pinpointing linguistic patterns of historical and political discourse in general and patterns indicative of national historical discourse transforming into nationalistic discourse, in particular.
Discourse analysis is neither meant to substitute historical analysis, nor claims that all historical permutations are of discursive nature solely. Instead, we see the role of discourse analysis in placing a broader question: To what extent that which has really happened is displaced by its recontextualization in discourse, i.e. by its description? Since any conflict is always closely tied with conflicting values the question can be restated as: To what extent in such historical accounts accurate rendition is displaced with evaluation and appraisal? What comes first: the unresolved issues themselves or discursive practice perpetuating those issues? In other words, is it the conflict itself or the conflict of conflicting textual descriptions?
One way or the other, historical representations are not static; they are flexible and more than prone to distortion when values come into play. Reinventing the history to mesh with a new national identity is number one example. A clash of different political perspectives is a clash of different historical descriptions. And in this clash a power-wielding social agent has the power to reinterpret the history that will fit their political narrative with other interpretations outlawed and rendered unhistorical.
In the meantime, the true power of history as a field of study and an academic discipline should be seen in presenting multiple interpretations of phenomena in question with these interpretations being mutually complementary rather than mutually exclusive. In which lies the real power and the mission of all the humanities.
The book consists of lectures and papers on the Classical Myths and their functions in the modern culture and social life.