The book is dedicated to alcohol state policies in the XVII – early XIX century.
The monograph considers in detail the issues of state-legal regulation of production and turnover of alcoholic and alcohol-containing products. The auther chronologically presents alcohol-related statutory and legal documentation, generated in Russia during two and a half centuries. The book specifies economic and social consequences of State regulation of the alcohol politicy issues. In the monograph some aspects of the modern legal regulation of production, storage, transportation, wholesale and retail trade of alcohol are considered.
In the course of the last few years, the Russian society has been going through a stage of political, cultural and economic transformations that bring changes into the lifestyle, attitudes, and worldview of Russian citizens. The process of development has embraced not only science and technology, but also the social and cultural aspects of life. The contemporary image of Russia is in many ways defined by its younger generation that grew up within new economic, social and political standards. Young people’s values, attitudes and aspirations differ from those of the adult generation of Russians, since the last years have been marked by transformations inside the country, as well as by some global changes. The research demonstrates the results of a study which aimed to identify the relationship between individual values and attitude towards innovation. 380 respondents, young and adult representatives of the Russian population, took part in the research. The respondents belonged to the younger generation (under 25 years old) or to the adult generation (over 45 years old). The principal instrument used was the method of questionnaires. The methodic inventory consists of three main blocks oriented to the study of the following constructs: the PVQ-R method of measuring individual values (Schwartz et al., 2011) and the method of “Self-assessment of innovative qualities of a personality” (Lebedeva, Tatarko, 2009).The goal of the research is to reveal the age differences in values and attitudes towards innovation, and to find out which values determine positive or negative attitude towards innovations among representatives of different generations of Russians. The younger generation values " Self-Direction Thought", "Stimulation", "Achievement", " Power Dominance" stimulate the adoption of innovations.
This scientific research is funded by the Federal program “Preparation of faculty and research staff for implementing innovation in Russia” for 2009-2013.
In the textbook problems of formation of price policy and the strategy of the company influencing the choice of a method of pricing are considered. The main approaches and methods of pricing used in practice of managing of the Russian companies are presented. Methodical and practical questions of pricing in the main commodity markets, price behavior of the companies and the state price policy are stated. The essence of the prices and their role in market economy are considered, the interrelation of development of market processes and pricing in the conditions of a market mechanism is shown. The textbook is intended for students of an economic profile of preparation and for the practicians who are interested in problems of increase in efficiency of price policy of the company