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Regular version of the site
Of all publications in the section: 608
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Book
М.: Юрайт, 2018.
Added: Oct 31, 2018
Book
Аносова А. В., Ким И. А., Касаткина А. А. и др. М.: Юрайт, 2017.
Added: Feb 26, 2017
Book
Евстафьев Д. С., Лялина М. Б., Молчанов А. Н. и др. М.: Юрайт, 2017.
Added: Feb 28, 2018
Book
Евстафьев Д. С., Лялина М. Б., Молчанов А. Н. и др. М.: Юрайт, 2016.
Added: Feb 28, 2018
Book
И.В. Липсиц, О.К. Ойнер, А.В. Заздравных и др. М.: Юрайт, 2015.

This tutor and exercise book discusses the key concepts and tools of modern marketing, and is closely associated with all aspects of management in modern companies. Management policy details and the mechanisms for the use of marketing techniques to increase the capitalization of the business are reviewed as well as effective management of the product portfolio, effective brands creation and and brand portfolio management, and also the evaluation methods to measure the effect of marketing programs. The principles of creating well controlled structures of marketing in services companies, customer-oriented business development, modern approaches to segmenting the consumer and product customization yet new methods and technologies of marketing using information technologies of the XXI century are also examined in present book.

Added: Sep 11, 2015
Book
The book is a wide-ranging, but fairly compact textbook on methods of marketing research. The course is based on "Methods of marketing research" and "Methods of analysis of marketing information" given by the author at the National Research University "Higher School of Economics." The book follows the traditions of the global teaching of these subjects, but also reflects the experience and technological capabilities of the Fund "Public opinion" Public Opinion. Meets federal state educational standards of higher professional education of the third generation. The book can be recommended to students, graduate students and students of training, managers and directors of companies, as well as professionals working in the field of marketing research.
Added: Sep 14, 2015
Book
Шагин В. Л., Соколов А. В. М.: Юрайт, 2016.
Added: Oct 12, 2016
Book
Бондаренко Г. Г., Кабанова Т. А., Рыбалко В. В. М.: Юрайт, 2011.
Added: Mar 6, 2012
Book
Г.Г. Бондаренко, Т.А. Кабанова, В.В. Рыбалко М.: Юрайт, 2011.
Added: Nov 20, 2012