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Regular version of the site
Of all publications in the section: 627
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Book
Булатов А., Капица Л., Бартенев С. и др. М.: Юрайт, 2015.
Added: Nov 27, 2018
Book
Булатов А., Капица Л., Бартенев С. и др. М.: Юрайт, 2018.
Added: Nov 15, 2018
Book
Капица Л., Бартенев С., Большакова И. и др. М.: Юрайт, 2017.
Added: Nov 16, 2018
Book
М.: Юрайт, 2013.
Added: Mar 28, 2013
Book
Аносова А. В., Ким И. А., Касаткина А. А. и др. М.: Юрайт, 2018.
Added: Oct 31, 2018
Book
Аносова А. В., Ким И. А., Касаткина А. А. и др. М.: Юрайт, 2017.
Added: Feb 26, 2017
Book
Евстафьев Д. С., Лялина М. Б., Молчанов А. Н. и др. М.: Юрайт, 2017.
Added: Feb 28, 2018
Book
Евстафьев Д. С., Лялина М. Б., Молчанов А. Н. и др. М.: Юрайт, 2016.
Added: Feb 28, 2018
Book
И.В. Липсиц, О.К. Ойнер, А.В. Заздравных и др. М.: Юрайт, 2015.

This tutor and exercise book discusses the key concepts and tools of modern marketing, and is closely associated with all aspects of management in modern companies. Management policy details and the mechanisms for the use of marketing techniques to increase the capitalization of the business are reviewed as well as effective management of the product portfolio, effective brands creation and and brand portfolio management, and also the evaluation methods to measure the effect of marketing programs. The principles of creating well controlled structures of marketing in services companies, customer-oriented business development, modern approaches to segmenting the consumer and product customization yet new methods and technologies of marketing using information technologies of the XXI century are also examined in present book.

Added: Sep 11, 2015