The tutorial discusses the basic concepts and problems of organization theory; various theoretical approaches to understanding the nature of the organization; types of organizational structures; internal and external factors that contribute to the optimality of a particular type; principles of the optimal structure; factors distribution of power in the organization; optimality factors of organizational communication; organizational conflicts; basic models of organizational development, explaining its criteria, sources and mechanisms. Considered in the textbook laws of functioning and development of the organization can be used in the diagnosis of real organizations. According to the latest requirements of the Federal state educational standard of higher education. For students of higher educational institutions of the administrative and economic profiles, graduate students, professors and management consultants, and human resources managers.
Modern marketing is a system of many tools and technologies, subordinate unified scientific methodology. As part of this methodology are formed, improved and developed a variety of scientific theories by which knowledge about marketing systematized. The theory satisfactorily describes the marketing practice is impossible without including in it such an important element of the market economy as a mediator. At the same time the mediator on the market acts as a buyer and as a seller. This significant difference behaviors mediator behaviors of other market participants. And if the theory of consumer behavior and the theory of production represented a deep mature, the mediator of the theory say it is not necessary. We present some of the results obtained in this direction
This monograph provides a complex perspective government relations (GR), i.e. the linkages and interaction of commercial organizations with public bodies, new to post-soviet countries. The focus is on the substance, regularities, and global trends in the development of GR, with special attention to the cases of St. Petersburg and Minsk and the assessment of institutionalization of GR activities in Belarus and Russia.
Teaching aid is a series of exercises aimed at assimilation and comprehension of the theoretical course "Russian language and culture of speech." During the study course, students should not only strengthen knowledge in the creation, operation and perception of the text, but also learn how to apply them practically to achieve their communication and marketing purposes. The theoretical material is supposed to fix in the form of case studies and business games.